Continuing with my curiousity with the keyword “lyrics”, I wanted to know what are the top 50 searched terms on Google. Is “lyrics” one of the top searched terms on Google? That question led me to explore a few of Google’s own keyword tools. I began by using Google Insights and sorting the data by [...]
Evaluating Reliability of 4 Keyword Tools
June 10, 2009 by 5 Comments
One of the ways to measure success of an SEO campaign is based on the baseline metrics contained within your Keyword Analysis. Success metrics can include keyword ranking, visitor traffic, and conversions. You can also measure “share of voice“. In Search Marketing, it’s more accurately called “share of searches”. A straightforward method of calculating the [...]
How to Research Your Keyword Context
March 2, 2009 by 2 Comments
Keyword research posts are numerous: we have multiple guides, reference sources and tools. However it is seldom brought to attention that it is not enough to just determine keyword phrases that people use to search for your topic. What else should be researched is your core term environment. What do I mean by that? Words [...]
Keyword Analysis – Details Explained
July 17, 2008 by 8 Comments
As the years roll by and I keep honing my SEO Consulting skills, my Keyword Analysis process and documentation has gone through several transformations. The deliverable Keyword Analysis document is on an Excel spreadsheet with several tabs. The main contents of my keyword analysis are: 1) Keyword Volume/Discovery. 2) Keyword Ranking. 3) Keyword Demand. 4) [...]
How to Build a Foreign Language Keyword List
June 5, 2008 by 5 Comments
If you’re conducting a PPC campaign that is internationally geo-targeted to specific countries, then this post is for you. Especially, if you are unfamiliar with their native language. Let’s take a PPC campaign geo-targeting Germany. Obviously you’d want to build a keyword list in German, and run it on Google.de. First, I tried using Wordtracker [...]
Keyword Effectiveness Index (KEI)
June 29, 2007 by 3 Comments
The KEI is a component within the initial keyword analysis and is an important criteria to consider at the time you’re choosing keywords you want to optimize your site for, and the keyword competitiveness. The Keyword Effectiveness Index is a ratio of the # Searches per month over the # of Results per month expressed [...]
5-Step Method to Choosing Keywords
June 27, 2007 by 1 Comment
5-Step Method to Choosing Keywords 1) Use a Keyword Generation Tool to build a keyword list of terms your website is related about. 2) Cross reference with keyword data from your web analytics. 3) Identify the keywords with a high enough search volume to make a difference. 4) Narrow the list down to the most [...]
