Menucha Zimmerman

What You’re Missing with Your Keyword Research

KeywordResearch_graphic

Whenever I conduct keyword research, I find that a hefty percentage of them indicate knowledge gaps for potential customers that offer some serious traffic potential. For example, if I were to do keyword research for a client that sells diabetes medication, I would find that the following keywords have (relatively) high search volume: “what is [...]

Shimon Sandler

The Top Searched Term on Google

Continuing with my curiousity with the keyword “lyrics”, I wanted to know what are the top 50 searched terms on Google. Is “lyrics” one of the top searched terms on Google? That question led me to explore a few of Google’s own keyword tools. I began by using Google Insights and sorting the data by [...]

Shimon Sandler

Evaluating Reliability of 4 Keyword Tools

One of the ways to measure success of an SEO campaign is based on the baseline metrics contained within your Keyword Analysis. Success metrics can include keyword ranking, visitor traffic, and conversions. You can also measure “share of voice“. In Search Marketing, it’s more accurately called “share of searches”. A straightforward method of calculating the [...]

Ann Smarty

How to Research Your Keyword Context

Keyword research posts are numerous: we have multiple guides, reference sources and tools. However it is seldom brought to attention that it is not enough to just determine keyword phrases that people use to search for your topic. What else should be researched is your core term environment. What do I mean by that? Words [...]

Shimon Sandler

Keyword Analysis – Details Explained

As the years roll by and I keep honing my SEO Consulting skills, my Keyword Analysis process and documentation has gone through several transformations. The deliverable Keyword Analysis document is on an Excel spreadsheet with several tabs. The main contents of my keyword analysis are: 1) Keyword Volume/Discovery. 2) Keyword Ranking. 3) Keyword Demand. 4) [...]

Shimon Sandler

How to Build a Foreign Language Keyword List

If you’re conducting a PPC campaign that is internationally geo-targeted to specific countries, then this post is for you. Especially, if you are unfamiliar with their native language. Let’s take a PPC campaign geo-targeting Germany. Obviously you’d want to build a keyword list in German, and run it on Google.de. First, I tried using Wordtracker [...]

Shimon Sandler

Keyword Effectiveness Index (KEI)

The KEI is a component within the initial keyword analysis and is an important criteria to consider at the time you’re choosing keywords you want to optimize your site for, and the keyword competitiveness. The Keyword Effectiveness Index is a ratio of the # Searches per month over the # of Results per month expressed [...]