Shimon Sandler

Link Cleanup | Detecting Unnatural Links

Link Cleanup

If your website’s organic traffic recently dropped, chances are you might have been penalized by Google. This may have been caused by unnatural links pointing to your website. If you have Google webmaster tools installed on your site you might receive a message from Google warning you about the unnatural links pointing to your site. [...]

Shimon Sandler

Link Building Techniques

touchgraph

Listed below are several methods to use to generate inbound links. Many of these techniques are for finding highly related websites for website/blogger outreach. I’d like to emphasize to be very careful regarding link structure, so it: Adds value to the web, looks natural, and looks “social” to a search engine. For example, using social [...]

Shimon Sandler

Finding Internal Links Pointing to your Target URL

When I talk about linking and link development, it’s not just about inbound link development. A large part of linking is “internal linking”. This can have a large part in how Google views your website. What does Google think your site is about? What pages on your site does Google consider the most relevant for [...]

Shimon Sandler

Backlink Analysis: Root Domains vs Total Links

Ever wonder why small websites often outrank large websites? There are many factors that affect keyword ranking. But, for the purposes of this post, I’m going to talk about using only OpenSiteExplorer to examine backlinks. A lot of the time a smaller site can outrank a larger site is from the inbound link profile. Even [...]

Shimon Sandler

How To Optimize Using Internal Linking

Recently, I was contacted by an ecommerce website that told me they’ve had an SEO Consultant optimize their website, but they still aren’t seeing their site in the Keyword rankings. They want to know “Why?”. “Did the previous SEO Consultant do a good job? Did they do something wrong? Why aren’t we ranking?”. I did [...]

Shimon Sandler

Importance of Internal Linking

Building textual content is important, but by itself, it’s not going to give you the boost in keyword ranking you desire. Organizing your content in content silos is a powerful SEO technique, and combined with proper internal linking can be all that your site needs to rank for your primary keywords. Links are important both [...]

Shimon Sandler

Link Building to Fine Tune Powerful Websites

For larger well established sites that have alot of inbound links and are optimized pretty well, but aren’t ranking very well in the SERP’s for specific keywords, a small targeted link campaign might be all that’s needed to do the trick to get you ranked for those specific keywords. The link campaign structure needs to [...]