How To Optimize Using Internal Linking
2nd February 2010 by Shimon Sandler
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I did a quick analysis o heir site. The site was certainly “optimized”. In the sense that it is crawlable, and search engine friendly. Additionally, the site had a good amount of unique content on category & product pages. URL structures were clean & appeared static, the website navigation was okay, H1 tags were in place, Title tags were written properly. And, all the other on-page factors looked okay. The site was indexed in all the search engines. So, why isn’t it ranking? Hmm. Perplexing, right? The answer is contained in an earlier post I wrote on the Importance of Internal Linking. Using your keywords as textlinks within your website is very important. Choose a specific destination page for the textlink. That’s called your Target URL. And, embedd that textlink within page content. This is one way to strengthen a content silo. So, when Google (or any of the search engines) crawl your site, they understand that’s what this section is about (the textlink). In short, building content silos, and increasing the internal link percent of target url’s is a powerful seo technique. In the case above, the SEO Consultant was good at making a site search engine friendly, but just didn’t have the expertise to really provide a boost in the keyword rankings. Linking is powerful. Both using internal links, and properly structuring an inbound link campaign. |
Posted in Linking, SEO Basics | 6 Comments »









Recently, I was contacted by an ecommerce website that told me they’ve had an
Building textual content is important, but by itself, it’s not going to give you the boost in keyword ranking you desire. 
Here’s a quick summary of my position on multiple text links on a webpage that contain the EXACT same anchor text…