Shimon Sandler

First Text Link on a Page

Just had an interesting conversation with Avi about this topic. Here’s a quick summary of my position on multiple text links on a webpage that contain the EXACT same anchor text… Let me start out by saying, I don’t necessarily believe everything Google says. And, for that matter, I don’t take what Rand says to [...]

Shimon Sandler

Properly Structuring a Link Campaign

Properly optimizing a website is a combination effort of both on-site and off-site optimization. The ole’ 1, 2 punch. This post is about the off-site component of SEO to achieve link popularity and link relevancy. In the past, I’ve written about how to use a Link Optimization and the Criteria & Time Period for Link [...]

Shimon Sandler

Link Building Optimization

What if you have a client that has difficulty implementing changes you recommend? What if he/she is restricted (for whatever reason) from making any real meaningful changes to the source code? Is it possible not to touch the code of a site and still optimize it? The answer is yes. A good SEO Consultant knows [...]

Shimon Sandler

Reciprocal Linking is NOT Worth the Effort

I’m not a fan of reciprocal linking. The way to build trust & authority with Google is through 1-way inbound linking, and the judicious use of outbound linking to topically related sites. Reciprocal linking was a technique used a few years ago as an easy way to build link popularity & search engine ranking. A [...]

Shimon Sandler

Internal Link Percent

If you want to optimize a webpage on your site for a specific keyword, then here are two (2) SEO recommendations you shouldn’t ignore. 1) Adding additional Text content from your SEO Copywriting champion. 2) Adding additional internal links to the Target URL’s you are optimizing by embedding them within the content on other pages [...]

Shimon Sandler

Problems with some Link Networks

New Link Networks can seem legitimate to an untrained eye. The problem I see is if they are listing inventory sites on their website…that is obviously bad. The other problem I can see with some Link Networks, is that that they are also allowing their clients to login and view the inventory on-line. This is [...]

Shimon Sandler

Link Aquisition vs. Content Creation

What is more important, Link Aquisition or Content Creation? Which is most cost-effective, and results-effective? Let’s look at the benefit of creating content. Content is permanent, and it also adds other criteria the spider looks for. Eg: kw density, hyperlinks, word count on page, and relevancy factors. Although, writing quality content, and relying on it [...]