Shimon Sandler

Tracking Offline Sales from PPC Search

Brick-and-mortar stores that want to track sales from search engines certainly have a challenge. The search engines are quickly and robustly developing Local Search. Pay-per-call is also an option for retailers. However, it still remains a challenge for local retailers to connect the dots from search-to-store sales. Specifically for tracking their offline conversions from their [...]

Shimon Sandler

News Search and Search Domination

If you want to dominate the Search Results page, then get into News Search. Both Google and Yahoo show the Local results and the News results above the regular web results. See below: The ideal situation would be that you appear in all 4 spots. News, Local, Organic, and Paid Search. News Search is widely [...]

Shimon Sandler

Local Search – Top Results

Other than the paid local search, there is also free local search. Google has changed the name of their local search from Google Local, to Google Maps. Yahoo calls their local search, Yahoo Local. Once again, I will focus only on the biggest players, Google and Yahoo. Let’s start our discussion by understanding where Google [...]

Shimon Sandler

Local Search: PPC Strategy

You can identify a local search ad in the SERP’s when you see the state listed underneath the destination URL of the ad. You might be wondering if the advertiser has to pay a higher cost per click for these ads because they are more relevant? The answer is no, they actually pay less. How [...]

Shimon Sandler

Local Search: Google vs. Yahoo

Local Search is getting a lot of attention lately. Recent market research indicates that Local Search, and Vertical Search is going to be the way the majority of people use Search in the not too distant future. So, I figured it’d be a good idea to outline the basic differences between the two biggest players [...]