Shimon Sandler

Business Development in the 21st Century

Using the internet for business development is easier than it was in our fathers generation. Contact information for people is everywhere. You just gotta know how to find it, and then know what to do with it once you have it. It’s like fishing. You’re just fishing for new business. Sit back, relax, and enjoy. [...]

Shimon Sandler

Managing Client Expectations

When things go as expected, everything sails along smoothly and everybody is happy. But, whaddya do when things go other than expected? There’s nothing worse than entering into a business agreement and you discover it’s not what you expected. It’s not good for the consultant, it’s not good for the client. If your SEO Proposal [...]

Shimon Sandler

Should a CEO’s Blog need Legal Approval?

I asked 2 questions via email to a few thought leaders that specialize in the fields of Search Marketing, Social Media, Reputation Management, and Internet Marketing. 1) Should a CEO’s Blog need approval from legal before posting? 2) What if it’s his personal blog? Would the same hold true for opinions, forecasts, etc regarding his [...]

Shimon Sandler

Organizational Structure of a Search Team

Client Services Team structures vary based on the scope of the engagement, and the size of an organization/agency. But a Search Marketing team typically contains some allocation of the following roles: Director of Search – Oversees the SEO Strategy, PPC Strategy and client relationships. Associate Search Director – Leads the implementation and strategic direction of [...]

Shimon Sandler

Cash Flow Spreadsheet Template

I know that I’m straying a bit from the core topic of this blog, which is SEO and SEM. But, I think it’s very important to discuss business basics from time to time, rather than just focusing on Strategic and Tactical issues revolving around Search Engine Marketing. So, this is the 3rd post in the [...]

Shimon Sandler

Questions to Ask When Buying a Web Business

This is a continuation of my previous post regarding Evaluating Ad Revenue potential. Technical Questions: 1) Can you get a login to the Backend? 2) Is the site and/or software framework Scalable? Open source? 3) Will there be Technical Support available after sale? 4) What database is used? Eg: SQL? 5) What programming languages are [...]

Shimon Sandler

Management Styles

Every manager has their own management style. I kinda relate my style similarly to how I manage my children. For example, if my 4 and a half year old son did something he shouldn’t have, I might call him over, have him sit on my knee, and tell him that he is good at this, [...]