Shimon Sandler

Developing a Unique Selling Proposition in PPC Ads

Writing a PPC ad that contains a “Unique Selling Proposition” can significantly increase conversions. The USP concept offers consumers something desirable & different than the competition. The challenge is getting your USP stated in so few characters. You’re limited to 95 characters on Google. There are 3 general principles behind a USP – Unique, Selling, [...]

Shimon Sandler

New Favicon

I’m psyched I finally got a good favicon. It was two years ago that I tried my hand at creating a favicon. I wasn’t happy with my crude graphics skills. So, I abandoned it for the standard bluehost favicon. That funky blue square. I know I needed a new one. But it was always on [...]

Shimon Sandler

12 Ideas to Drive Traffic (w/o Google)

1) Interview of popular person. Post Pictures & a short video from the interview. Although, publishing the text of the interview will provide more searchable terms, and a more “authoritative” webpage…according to the search algorithms. Using both video and the full-text is a win-win situation for users and the ability to drive search traffic. 2) [...]

Shimon Sandler

How to Evaluate Ad Revenue Potential

If you own a website, and want to serve ads using a 3rd party ad server, then here is a method to calculate the Ad Revenue Potential. Either use your own Web Analytics or use Compete to discover the Visitor and Page View metrics. Method #1 to Calculate Ad Revenue Potential: Let’s say there are [...]

Shimon Sandler

Full-blown Reputation Management Campaign

The objective of Reputation Repair is, simply stated, to generate positive press, get it ranked, and bury the old/bad press. If you discover some inflammatory press, what you’ll need is a full-blown reputation management campaign. Some things ( A Bakers Dozen) you’ll need to do: 1) Create Forum posts with “your name” in the Title. [...]

Shimon Sandler

Disruption Marketing

Disruption Marketing is inventing new methods to disrupt the normal way your industry conducts business. It’s about creating compelling customer engagement, and stronger customer relationships. Think of the last time you visited a doctor. How long did you have to wait in the waiting room after your appointment time? What subconcious message does the doctor [...]