Shimon Sandler

Strategy for Mobile Websites

I went to the Mobile Marketing Forum in NYC a couple of weeks ago, and ever since, I’ve been desirous of, and wondering how to monetize a mobile website. Obviously, it needs to be WAP enabled, and written in a language like xhtml. One of the mobile ad networks thought very highly of the Walled [...]

Shimon Sandler

Medio Mobile Ad Network

I had the opportunity to go to the Mobile Marketing Forum in NYC this week. I was specifically looking for a Mobile Ad Network that uses a Pay-Per-Click (PPC) model, instead of the more common CPM model. If you’re not familiar with them already…Let me introduce to you Medio. I spoke with Rowena Wong, their [...]

Shimon Sandler

Mobile Search Keyword Buy

Let’s start off with the size of the mobile market. You might guess that Mobile Search is not all that big. Well, compared to Web Search, that’s right. But, there is definitely a sizable market, and a audience to target. The research firm M:Metrics provides mobile search data and demographic information. According to M:Metrics, there [...]