Shimon Sandler

Outsourcing? Here are Questions to Ask a PPC Search Firm

It can be a confusing process to find a good Search firm. If anyone has ever been to an SES or SMX show, you probably find every PPC (Pay-Per-Click) vendor says the same thing. They all say they do the same thing, and they are the best. Many advertising agencies & corporations outsource their Paid [...]

Shimon Sandler

Industry Averages Aren’t Reliable

Is there such a thing as an Industry Average for CTR? I just reviewed 12 different PPC campaigns within the Music Industry across a handful of record labels. While I can’t share any of the specific numbers, I can speak in broad terms (no pun intended). These 12 campaigns were for different Artists. The campaign [...]

Shimon Sandler

Time-Saver for Generating Invoices

I just went thru an invoicing hell with a whole bunch of past-due invoices from Google. This was across several different accounts, that are contained within 2 MCC accounts. I was dealing with Sarbanes-Oxley compliance, and the invoices were not addressed in the way to comply. As a side note, Sarbanes Oxley Compliance, “has increased [...]

Shimon Sandler

How to Build a Foreign Language Keyword List

If you’re conducting a PPC campaign that is internationally geo-targeted to specific countries, then this post is for you. Especially, if you are unfamiliar with their native language. Let’s take a PPC campaign geo-targeting Germany. Obviously you’d want to build a keyword list in German, and run it on Google.de. First, I tried using Wordtracker [...]

Shimon Sandler

Google Reveals CTR Average by Industry

Below is some “Google Internal” data. About a year and a half ago, I asked one of my Google reps if she had Average CTR’s by Industry for Google Only. I was going thru some old files, and I found this ppt slide. It doesn’t tell me what companies were used in the accessment, and [...]

Shimon Sandler

Post-Launch PPC Process

You just launched your PPC Campaign. Now what? It’s time to follow your PPC Strategy document, and make all the day-to-day tactical executions and implementations necessary to optimize the campaign to the success metrics. Post-Launch PPC Optimizations: 1) Daily Bid Management / Bidding Strategies. 2) A/B Split testing (Ads, Landing pages). 3) Ad optimization / [...]

Shimon Sandler

Google MCC Accounts – Generating Invoices

Here’s a short post that’s meant to help you save time, and increase productivity. For those of you that manage a Google MCC, there’s no need to click into every single account to generate a monthly invoice. Depending on the amount of accounts you manage, this exercise could take quite a long time. So, here’s [...]