Dana Willhoit

Press Releases In A Web 2.0 World

Once upon a time when people wrote press releases they did so with the goal of getting their press releases picked up by mainstream media, so that newspaper readers would learn about whatever it was that was being promoted. However, these days, newspaper readership is shrinking drastically every year and many more people are turning [...]

Shimon Sandler

SEO for Press Releases – Bestpractices

We talk/write/learn/listen about optimizing websites, link building, content development, and using Paid Search (PPC) strategies to drive traffic to websites. Let’s not forget about the age-old method of using a well written Press Release to drive traffic, buzz, and links. Here is a Top 10 List of Bestpractices for optimizing Press Releases. 1. Keyword Selection. [...]