Shimon Sandler

Reputation Management Campaign Strategy

This post is meant to provide further detail to the strategy, creative, and optimization tactics used in a Reputation Management campaign. Your actual Campaign objectives, Tactics, and Success Metrics could be different than the ones I use here as examples. Campaign Objectives: 1) Primary: – Ensuring an online presence on all the top social networking [...]

Shimon Sandler

Full-blown Reputation Management Campaign

The objective of Reputation Repair is, simply stated, to generate positive press, get it ranked, and bury the old/bad press. If you discover some inflammatory press, what you’ll need is a full-blown reputation management campaign. Some things ( A Bakers Dozen) you’ll need to do: 1) Create Forum posts with “your name” in the Title. [...]