Ann Smarty

2 Ideas of Using Hashtags for On-Page Optimization

Now that we are getting better at attracting and using social media traffic and that we clearer understand that we may not depend on Google traffic only, on-page social media optimization is something we need to pay more attention to. Here are two easy (yes, easy but I bet you haven’t thought of those yet!) [...]

Shimon Sandler

How to Optimize Flash Files

Google and other search engines cannot tell what is contained within an unoptimized flash file. Additionally, if a browser does not have flash installed, it can be a bad user experience. Using SWFObject is a great method how to optimize flash files. SWFObject is an easy-to-use and standards-friendly method to embed Flash content, which utilizes [...]

Shimon Sandler

How To Optimize Using Internal Linking

Recently, I was contacted by an ecommerce website that told me they’ve had an SEO Consultant optimize their website, but they still aren’t seeing their site in the Keyword rankings. They want to know “Why?”. “Did the previous SEO Consultant do a good job? Did they do something wrong? Why aren’t we ranking?”. I did [...]

Shimon Sandler

Content Optimization for Google Caffeine

Well, it’s happened. And, I’m feeling the affects of Google Caffeine. That’s the name of most recent Google Update. The update started this month. So, if you’re monitoring keyword ranking, then it’s likely you’ve noticed movement on rank for many keywords. SEO is evolving. Social Media is evolving. The Web is evolving (eg: Web 1.0, [...]

Shimon Sandler

Driving Organic Traffic from Search Engines

I was contacted by a local small business wanting their site to get more traffic and high keyword rankings that would ultimately result in their selling more product. Of course, everyone wants that. When, I looked at their site. It was very nice. But, very small. These guys are a factory operation that sells direct [...]

Shimon Sandler

Measuring SEO Success Metrics

There are several metrics to measure an SEO campaign. It’s important to identify your KPI’s (key performance indicators) before you start working on a client site. Sometimes, the only metric that’s important to the client is keyword rankings. But clients are becoming more and more sophisticated. They want to see multiple metrics measured to determine [...]

Shimon Sandler

Best Practices for Optimizing URL Structure

URL structure is one of the factors in determining how “search engine friendly” a website is. Search engines like clean, static URL’s. They don’t like messy dynamic url’s. They’ve gotten better at crawling and indexing URL’s over the years, but the bottomline is, that they still have issues doing it. Especially, if there are more [...]