Shimon Sandler

Developing a Unique Selling Proposition in PPC Ads

Writing a PPC ad that contains a “Unique Selling Proposition” can significantly increase conversions. The USP concept offers consumers something desirable & different than the competition. The challenge is getting your USP stated in so few characters. You’re limited to 95 characters on Google. There are 3 general principles behind a USP – Unique, Selling, [...]

Shimon Sandler

What are Stop Words?

Stop Words are commonly used short words like: the, a, and, here, etc. The search engines don’t either index and/or search for them for 2 reasons. 1) To save disk space. 2) Speeds up searches. You can imagine across millions of webpages, if they stored stop words, it would consume a lot of disk space. [...]

Shimon Sandler

SEO Copywriting

This post is not about all the typical page optimizations. It is about how to write content optimized for the Search Engines, and human visitors. SEO Copywriting can be the secret sauce that’s needed to boost your position in the Search Engines to a top spot. Search Engines are looking for the most content-rich, relevant, [...]