Casey Chappel

Google Penguin 3.0 Update POV

Google Penguin 3.0

Penguin 3.0 is a Google algorithm update aimed to penalize websites that use unnatural link-building techniques in attempt to artificially increase their ranking. What happened? Google released the Penguin 3.0 refresh this past weekend. Google’s Pierre Far deemed it a “refresh”, not an “update”, but we’re keeping an eye out for further confirmation from Google. [...]

Elie Orgel

How to Bulk Optimize Images for SEO

Image Optimization

As you probably already know, site speed is very important for your user experience. Many websites that have image files that are not compressed, could be significantly slowing down your site. To decrease your site’s load time, compress all images and add a CDN. This post will outline an easy process for bulk optimizing your [...]

Menucha Zimmerman

What You’re Missing with Your Keyword Research


Whenever I conduct keyword research, I find that a hefty percentage of them indicate knowledge gaps for potential customers that offer some serious traffic potential. For example, if I were to do keyword research for a client that sells diabetes medication, I would find that the following keywords have (relatively) high search volume: “what is [...]

Shimon Sandler

How to Create an SEO Roadmap

SEO Roadmap

When project planning, goal planning, or any sort of planning it’s important to have a roadmap to keep you on the right path for a successful journey. That’s exactly how we view the SEO process. It’s a plan that needs a roadmap. It’s designed to get you from point A to point B. But, it [...]

Shimon Sandler

Opencart SEO

Opencart SEO

Not too long ago, I decided to build an ecommerce site using the latest version of OpenCart. Opencart is open source ecommerce software. It’s like WordPress for ecommerce. This post is about some very basic SEO modifications I did to make Opencart optimized… in a very basic way. If you want to see it, the [...]

Shimon Sandler

Link Cleanup | Detecting Unnatural Links

Link Cleanup

If your website’s organic traffic recently dropped, chances are you might have been penalized by Google. This may have been caused by unnatural links pointing to your website. If you have Google webmaster tools installed on your site you might receive a message from Google warning you about the unnatural links pointing to your site. [...]

Shimon Sandler

Interview with Greg Hartnett – President BOTW

brian prince and shimon sandler

I’m privileged to conduct another interview with Greg Hartnett, the President of Best of the Web, otherwise known as BOTW (pronounced BotWah). My 1st interview with Greg was back in April 2006. So much has changed in the Search Industry and Social landscape since my last interview with Greg. Q. Hi Greg, thanks for joining [...]