Shimon Sandler

Solving the issue of Duplicate Homepage URLs

Believe it or not, I see many websites that have multiple homepage URL’s. You might think, how is that possible? The reason how is because every website has an index page at the root. It depends on how each server and CMS handles it. The problem is that Google considers each of the following URLs […]

Shimon Sandler

Subdomains vs. Subdirectories

Many companies have a company blog. The question often arises, which is better for SEO? A subdomain or a subdirectory? A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such and for example. Craigslist also uses subdomains. See screenshot image below on how […]

Henya Marmorstein

Staying on top of Infinite Scroll – SEO best practice recommendations

Infinite scroll was created for a better user experience. New content is loaded on the page as the user scrolls down allowing visitors to continue browsing and absorb more and more information without the need to click to the next page. The Good: In a world where mobile browsing is taking over desktop, and social […]

Casey Chappel

Google Penguin 3.0 Update POV

Penguin 3.0 is a Google algorithm update aimed to penalize websites that use unnatural link-building techniques in attempt to artificially increase their ranking. What happened? Google released the Penguin 3.0 refresh this past weekend. Google’s Pierre Far deemed it a “refresh”, not an “update”, but we’re keeping an eye out for further confirmation from Google. […]

Elie Orgel

How to Bulk Optimize Images for SEO

As you probably already know, site speed is very important for your user experience. Many websites that have image files that are not compressed, could be significantly slowing down your site. To decrease your site’s load time, compress all images and add a CDN. This post will outline an easy process for bulk optimizing your […]

Menucha Zimmerman

What You’re Missing with Your Keyword Research

Whenever I conduct keyword research, I find that a hefty percentage of them indicate knowledge gaps for potential customers that offer some serious traffic potential. For example, if I were to do keyword research for a client that sells diabetes medication, I would find that the following keywords have (relatively) high search volume: “what is […]

Shimon Sandler

How to Create an SEO Roadmap

When project planning, goal planning, or any sort of planning it’s important to have a roadmap to keep you on the right path for a successful journey. That’s exactly how we view the SEO process. It’s a plan that needs a roadmap. It’s designed to get you from point A to point B. But, it […]