Henya Marmorstein

Staying on top of Infinite Scroll – SEO best practice recommendations

Infinite scroll was created for a better user experience. New content is loaded on the page as the user scrolls down allowing visitors to continue browsing and absorb more and more information without the need to click to the next page. The Good: In a world where mobile browsing is taking over desktop, and social […]

Shimon Sandler

10 Ways to Boost Your SEO With Pinterest

Pinterest has become a hot social media tool with over 70 million users, and a valuation of $4 billion. The majority of Pinterest users are women, which makes this social media outlet a great place for industries targeting the female consumer. If your brand does not have a Pinterest profile, they should get on board […]

Jake Wachsman

How To Create Powerful Social Media Images

  Social Media guru Gary Vaynerchuk loves to refer to today’s world as being full of “A.D.D. Culture”. In speeches he’s demonstrated just how fast people move through content on their smartphone: (Click here to see his full speech below) One quick swipe through the Facebook (or other social networks) newsfeed and your content could […]

Ann Smarty

A New Kind of Marketing: Hashtag Marketing

Now that search engines are getting smarter and smarter and brand reputation is becoming the major method to secure your reliable search and social presence, we are forced to come up with up-to-date ways to promote our business name online. Online marketing is getting more and more creative. Our industry is evolving and growing up! […]

Shimon Sandler

How Twitter Saved Wells Fargo – (A lesson in using Social Media)

I was sitting at my desk. Phone rings. My wife said she was trying to buy groceries with the debit card, and the card was declined because if insufficient funds. I was shocked. This has never happened to us before. So, I logged online to Wachovia (which Wells Fargo has recently acquired). We have a […]

Monica O'Brien

12 Ways To Get Inbound Links Using Social Media

As most SEO professionals know, the main factors in off-page optimization are the number and quality of inbound links to your site. According to an article in New York Magazine, inbound links are an 80% accurate predictor of traffic to your site too. That means if you want to rank in the search engines for […]

Shimon Sandler

Frequency of Blogging Affects RSS Subscribers

Is there an optimal frequency of blog posting? Is it once per day? Every Tuesday and Thursday? Once/week? Once/month? Something else? My frequency of blog posting is usually approximately once every 7 days. I think it’s safe to assume that every SEO Consultant that gets busier with client work, blogs less. This usually happens in […]