Brian Wallace

Where’s Your Social Media Weakness?

Guest post by Brian Wallace: Everyone has a weakness…Superman has kryptonite, and we as social media enthusiasts have time working against us. I’m sure that the title has you wondering: why would this guy begin by telling me his social media weakness? And what is a social media weakness, exactly? Allow me to explain. There […]

Shimon Sandler

Different Avatars for Different Sites

I’ve had my avatar for as long as I’ve had my blog. Never really giving it much thought when I created it, and never really thinking about it after the fact. And I know it shows. I’ll call this one my original Avatar. I knew it was time for a change. But, the demands of […]

Shimon Sandler

SES Video: Chris Winfield interview

In 4 minutes 30 seconds Chris Winfield talks about the benefits & risks, key factors, pricing, targeting, and success metrics of a Social Media Optimization.

Shimon Sandler

12 Ideas to Drive Traffic (w/o Google)

1) Interview of popular person. Post Pictures & a short video from the interview. Although, publishing the text of the interview will provide more searchable terms, and a more “authoritative” webpage…according to the search algorithms. Using both video and the full-text is a win-win situation for users and the ability to drive search traffic. 2) […]

Shimon Sandler

Digg Invite to be Friends

I just re-created my profile on Digg. I abandoned my old profile because I created it a long time ago before I knew what I was doing…and I think it just looks too spammy. So, I’m starting over. It feels good to have a brand spanking new fresh profile. If anyone wants to be my […]

Shimon Sandler

10 Reasons to be Interested in Youtube

Besides the thrill of a Video Optimization, below are 10 Reasons to be interested in Youtube. 1) Videos will now appear in the regular Google search results (Google Universal Search). 2) Youtube can be a huge traffic driver. 3) Youtube is a huge part of the Web & Social media. 4) Youtube can be a […]

Shimon Sandler

Usage Research for Social Media Websites

As Internet Marketers we need to evaluate all types of emerging media and use it (if it makes sense) to drive traffic, links, brand awareness, etc. So, here are a couple of industry research charts that demonstrate the potential power of a Social Media Campaign: Notice Digg is on the list at #28.