Shimon Sandler

Video Ranking Factors by Relevancy

I just bought a camcorder. Now, I can finally upload videos to Youtube. So, naturally I want to do a optimize my videos so they appear high in the search rankings for my specific keywords. So, last night I scrutinized several search results on Youtube, and here are my findings. When searching on Youtube, there […]

Shimon Sandler

Social Media Optimization Tutorial

Here is a Social Media Optimization tutorial, beginning with a Benefit/Risk evaluation: Benefits: A successful campaign can mean: 1) Brand Awareness 2) Brand Engagement ( pages viewed, time on site) 3) Publicity 4) High amount of traffic to your website 5) Conversions 6) Good ROI 7) Inbound Link Generation Social Media enables the marketer to […]

Shimon Sandler

Leveraging User-Generated Content

According to Forrester Research, User-generated content (UGC) is being created by approximately one-quarter of online consumers. In my opinion, UGC can be used as an SEO tactic, and can take the form of product reviews, discussion boards, comments on blogs, etc. Besides being a way for big brands to engage with their consumers, UGC can […]

Shimon Sandler

Key Factors of SEO

I think of SEO as divided into 2 areas. 1) On-site Optimization 2) Off-site Optimization Both are important. On-site optimization is doing everything necessary to optimize the webpages. Off-site optimization is the Link Popularity, and Link Relevance, and anything else that is not a direct manipulation of the webpages. To see the power of off-site […]

Shimon Sandler

Digg vs. Google for Blog Monetization

The title of this post reminds me of the old WWF steel-cage wrestling matches. Although, this one might be for who has the most relevant results, who has the largest user base, and who has the most keyword inventory. I’ve recently seen the power of Digg. And, I’m pretty amazed. My personal experience with Digg […]