Archive for the 'Television' Category

I just heard about this company last week, and I’ve been meaning to check them out. SpotRunner
is a brand new company that offers an interface to choose and customize an already produced TV ad. Think of it like a Google Adwords for Television Advertising. You can target your ad by geographic location, right down to the zipcode. Choose your ad from an existing library of TV commercials. While browsing their ad library, I saw ads as low as $499.

Here’s an excerpt from their About Us page:

Spot Runner is the world’s first television advertising agency that’s Internet-based and designed to be used by local businesses. Now local businesses can conveniently and cost-effectively harness the power of high-quality, targeted, television advertising to reach their customers and sell their products and services. With Spot Runner’s revolutionary approach to commercial production, media planning and media buying services, local businesses now have access to a powerful marketing tool that was previously out of their reach.

And, we already learned how offline media affects Search. So, this is a great way for the little guy to compete with the big players. Really, leveling the playing field.

Finally, it seems like an affordable solution for even the small local business owner, to advertise on television with a high quality professional TV ad.