Shimon Sandler

Video and Game Widget Optimization

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The question often arises whether or not to use Youtube as a Video strategy. My knee-jerk reaction is usually to cringe. Because, I know when a user grabs the embed code to place it on a blog, website, Facebook, or whatever Social Media platform, it’s Youtube that gets the backlink. Not my client. Youtube gets [...]

Shimon Sandler

10 Tactics for Video Optimization

This is an area of SEO that got hot once Google started showing “Universal Results”. Universal results is just a term that means Google includes in the Search results everything now. Along with the organic text listings are News, Images, Shopping, and Video. Google pulls these search results from all types of different websites. The [...]

Shimon Sandler

My Intro Video

I’ve been wanting to get into making my own videos for quick some time. However, I’m not so sure that video is my forte’. I’ll need to make a few more short videos before coming to any kind of conclusion. So as a start, here’s my intro video. Some things I’m pondering are: 1) How [...]

Shimon Sandler

Targeting Video Sites

If you’re using video for a marketing campaign, here is some information that can help you get the most bang for your buck, and/or help with your targeting and video optimization. I recently got a Sony Handycam and have slowly “gotten into” taking videos and uploading to Youtube. Forrester (subscription required) evaluated YouTube, Yahoo! Video, [...]

Shimon Sandler

10 Reasons to be Interested in Youtube

Besides the thrill of a Video Optimization, below are 10 Reasons to be interested in Youtube. 1) Videos will now appear in the regular Google search results (Google Universal Search). 2) Youtube can be a huge traffic driver. 3) Youtube is a huge part of the Web & Social media. 4) Youtube can be a [...]

Shimon Sandler

Video Ranking Factors by Relevancy

I just bought a camcorder. Now, I can finally upload videos to Youtube. So, naturally I want to do a optimize my videos so they appear high in the search rankings for my specific keywords. So, last night I scrutinized several search results on Youtube, and here are my findings. When searching on Youtube, there [...]