Shimon Sandler

12 Ideas to Drive Traffic (w/o Google)

1) Interview of popular person. Post Pictures & a short video from the interview. Although, publishing the text of the interview will provide more searchable terms, and a more “authoritative” webpage…according to the search algorithms. Using both video and the full-text is a win-win situation for users and the ability to drive search traffic. 2) [...]

Shimon Sandler

Leveraging User-Generated Content

According to Forrester Research, User-generated content (UGC) is being created by approximately one-quarter of online consumers. In my opinion, UGC can be used as an SEO tactic, and can take the form of product reviews, discussion boards, comments on blogs, etc. Besides being a way for big brands to engage with their consumers, UGC can [...]

Shimon Sandler

Word-of-Mouth Marketing

There’s been a lot of hype about word of mouth marketing. According to the Word of Mouth Marketing Association: “Attempting to fake word of mouth is unethical and creates a backlash, damages the brand, and tarnishes the corporate reputation. Legitimate word of mouth marketing acknowledges consumers’ intelligence — it never attempts to fool them.�? Recently, [...]