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Does Size Matter regarding an H1 tag?

25th April 2008

Between Passover, and getting the flu I haven’t had the opportunity to post in the last week. I’m getting over the flu, just like Barry. I guess it’s going around. So, naturally my energy levels have been a little lower than normal. So, when I got the question: Does size matter for Header tags in regards to Search Engine Ranking? Does an Unformatted H1 tag really make a difference, or can you use CSS to scale down font? I decided to just have a conversation with my friend Avi.

In my opinion its okay to use CSS to change the font color, or style, but I think its a bad idea to change the font size.

However since an H1 tag in raw format looks like crap. I agree with “Design People” that using the H1 in it’s native format certainly can look ugly. Here are a few things you can do that should make the “Design People” happy.

There is no need to reduce the size of the header tag. Just change the color and font style. I say this because I think size has an impact with regards to importance of keyword ranking.

Perhaps it’s okay to scale it down a little bit. But to make an H1 in size 8 font is probably not a good idea.

Here are a few good examples of an H1 where the color and font style have been modified, but NOT the size:
http://www.businesslicenses.com
http://www.markdavidny.com/rentals/murray.hill/0br/259688
http://www.qualitybath.com/browse~category~Bathroom+Vanities~dept~422.htm

And here is great looking unformatted H1: http://www.homeandstone.com/cats.cfm?Group_ID=40

Does anyone have any other examples?

Additional Resources:
Hiding H1 font size in CSS
H1 SEO Rules
Font Size Examples
H1 vs Font Size +3

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2 Responses to “Does Size Matter regarding an H1 tag?”

  1. Brent Crouch Says:

    Do any of these on page factors really matter anyway? I’ve got pages with good rankings that don’t even have an H1 tag. What they do have is good back links…..including one from you :) Favorites

  2. Shimon Sandler Says:

    Hi Brent,
    Yes. Absolutely. It’s not just all about the links. It’s a combination of factors. Some carry more weight in affecting ranking than others, but when added up properly, they combine to become a “heavyweight” in ranking success.

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