Driving Organic Traffic from Search Engines

I was contacted by a local small business wanting their site to get more traffic and high keyword rankings that would ultimately result in their selling more product. Of course, everyone wants that.

When, I looked at their site. It was very nice. But, very small. These guys are a factory operation that sells direct to the public. Nationwide. And, they are all trustworthy businessmen well respected in their community. I know this firsthand. But, any visitor to their site wouldn’t.

Before looking at the site any deeper, it was obvious to me that they needed more content. All types of content. And a whole lot more pages. This is what motivated me to tweet this morning on Twitter an SEO tip:

SEO tip: Build more content. Google & people want to see more resource-rich webpages (text, video, images).

Here I’m emphasizing content. In a previous post I wrote on the importance of a properly structured link optimization and how it can provide a boost in keyword rankings. So, which is it? Is it content or links. Ah, the ole debate. Well, it’s really a combination of those two things that’ll do it. Don’t ignore either. It’s a combination of the right type of links, and good content.

Content silos specifically. That’s what’s really gonna do it. And, the larger you can make your content silo the better. Stuff it with content. All types of quality content. And, don’t be afraid to use outbound links that go off your site. But, I’ll caution on the use of “weak” outbound links.

With Universal search (press releases, video, images, shopping results, news, etc), placing more types of content on your site is becoming increasingly more important to be found. You never know if your competitor’s video or image will appear above all the natural results. So, it’s best you have a ton of content that’s properly indexed in all the engines, so you stand a shot at getting your content in the search results.

Wanna Drive Traffic? Build Content. Regardless of the type of business you have, keyword & resource-rich content is good for every site. Keep building content.

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