When writing ads for Search Engines, it is a best practice to write the keyword in the Title. Google will bold the keyword. And, it will be more visible to the searcher. But, how to do that if you have thousands of keywords. Should you write thousands of ads?
Google has something called Dynamic Keyword Insertion which automatically inserts the keyword a user types into the search box… into your ads.
It looks like this:
{KeyWord: New Jersey Real Estate}
View Color Photos & Virtual Tours
Browse 1000′s of Listings Online
www.mysite.com
If the search term in the search box is less than 25 characters, then it will appear as your Title. If it is longer than 25 characters, then the default keyword (New Jersey Real Estate) will be used. So, it is important to remember to use a default keyword that is representative of your entire adgroup.
Also, you have the ability to capitalize or use lowercase for the first letter of the keyword.
{keyword: real estate} will appear as real estate
{Keyword: Real estate} will appear as Real estate
{KeyWord: Real Estate} will appear as Real Estate
As always, it is important to adhere to Google’s Editorial Guidlines.
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{ 3 comments… read them below or add one }
Can I place the dynamic keyword insertion command anywhere in the title?
Widget “Dynamic Keyword” Widget2?
Is it a good idea to pay attention to negatives, for example,
Query = “Cheap Widgets”, whereas I dont want searches looking for a bargain?
The Dynamic Keyword Insertion syntax needs to be exactly as Google prescribes.
Negative keywords are a great way to further refine and target a relevant audience. However, they cannot be used in Dynamic Keyword Insertion.
Dynamic keyword insertion can be used in a way to increase CTR.
However be sure to use it wisely as coupling up words can lead to some interesting combinations:
e.g.
{KeyWord:Baby Products} For Sale
and if your keyword list included babies could produce:
Babies For Sale.
Just be wary
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