Dynamic Keyword Insertion
16th May 2006
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When writing ads for Search Engines, it is a best practice to write the keyword in the Title. Google will bold the keyword. And, it will be more visible to the searcher. But, how to do that if you have thousands of keywords. Should you write thousands of ads? {KeyWord: New Jersey Real Estate} If the search term in the search box is less than 25 characters, then it will appear as your Title. If it is longer than 25 characters, then the default keyword (New Jersey Real Estate) will be used. So, it is important to remember to use a default keyword that is representative of your entire adgroup. Also, you have the ability to capitalize or use lowercase for the first letter of the keyword. As always, it is important to adhere to Google’s Editorial Guidlines. No related posts. |
May 16th, 2006 at
Can I place the dynamic keyword insertion command anywhere in the title?
Widget “Dynamic Keyword” Widget2?
Is it a good idea to pay attention to negatives, for example,
Query = “Cheap Widgets”, whereas I dont want searches looking for a bargain?
May 16th, 2006 at
The Dynamic Keyword Insertion syntax needs to be exactly as Google prescribes.
Negative keywords are a great way to further refine and target a relevant audience. However, they cannot be used in Dynamic Keyword Insertion.
May 24th, 2006 at
[...] I’d like to share an interesting email I received yesterday asking me the question below: If I have 20,000 keywords in a campaign, I already know that I can dynamically insert the keyword in the Title. Got that from your blog. [...]
April 8th, 2008 at
Dynamic keyword insertion can be used in a way to increase CTR.
However be sure to use it wisely as coupling up words can lead to some interesting combinations:
e.g.
{KeyWord:Baby Products} For Sale
and if your keyword list included babies could produce:
Babies For Sale.
Just be wary