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24th May 2006
I’d like to share an interesting email I received yesterday asking me the question below:
If I have 20,000 keywords in a campaign, I already know that I can dynamically insert the keyword in the Title. Got that from your blog.
My question is: what about landing page? I mean, if I am creating dynamic landing pages, I would need parameters in the URL to tell me where to go. Unless of course, the title could be the parameter that would determine the landing page. So, now Shimon, how can I create URLs for 20,000 dynamic pages that are all customzied based on keyword? Or, will I have to actually create 20,000 indivudal ad groups and landing pages?
Here is my answer:
Create destination URL’s that contain your keywords. Your adwords destination page should be a page we’ll call a “go” page. That “go” page will have a redirect on it. It will redirect to a pre-determined page based on the keywords in the URL. Basically, the redirect will read the keywords in the URL to determine which landing page to serve.
And, make sure on the server level that the query strings are passed to the subsequent redirect pages or else that will almost certainly be the point of failure for tracking visitor paths and a conversion funnel.
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May 24th, 2006 at
Shim,
Tom and I created a dynamic landing page for one of the big news services that rymes with Zueters. We used a database - so that when someone entered a stock symbol or company name in Google — it would locate the Reuters (oops Zeuters) code for that company and create a dynamic page all about that specific company. It was very effective.
We have variations such as IBM and International Business Machine to cover typical spellings.
Of course, you also need a default page where the database query could not find the proper code.
This is very powerful stuff!
July 15th, 2006 at
We have dynamic pages set for AdWords. With the Google’s new policy about landing page quality, should we have a series of static pages instead as I assume any examination of our landing page by Google would not see the dymamic content?
July 16th, 2006 at
Great question Dick. I am not sure. can you run the dynamic page through a robot checker? if so what appears? if the content appears - then it should be ok. if not - then obviously it is a problem.
I’ll be honest - CMS and SEO is not an area I am expert at… BUT if the adwork link includes a reference such as &key=3345 and when clicked, opens the DB… then from adwords standpoint - this should be fine.
from an SEO standpoint - a short dynamic reference is probably ok too…
Anyone else?