When I talk about linking and link development, it’s not just about inbound link development. A large part of linking is “internal linking”. This can have a large part in how Google views your website. What does Google think your site is about? What pages on your site does Google consider the most relevant for any given keyword? Is it the same page you want them to? Does the page you want to appear in the SERPs really show up?
A great way to view this data is by using Google Webmaster Tools.
Okay. Great. Now we know what Google thinks the site is about. But, what about the landing page you want to appear in the SERPs? Do you have enough internal links pointing to the correct URL? How do you find it. Back to Google Webmaster Tools. Look at the left sidebar. “Your Site ionn the Web”. Click it. It will expand. Then, click “Internal Links”.
You can either manually enter the url string, or you can scroll through the list of URLs shown, and just click on it.
The internal links should be directed to a â€œtarget URLâ€. The target url is the webpage you want to appear in the search results. The idea is to increase the internal link percent. In short, the internal link percent is the percentage of pages on the domain that link to the Target URL. Pick the page you want to rank, and start internal linking to that webpage using the chosen keyword.