Shimon Sandler

Finding Internal Links Pointing to your Target URL

When I talk about linking and link development, it’s not just about inbound link development. A large part of linking is “internal linking”. This can have a large part in how Google views your website. What does Google think your site is about? What pages on your site does Google consider the most relevant for any given keyword? Is it the same page you want them to? Does the page you want to appear in the SERPs really show up?

A great way to view this data is by using Google Webmaster Tools.
Google Webmaster Tools - keywords

Okay. Great. Now we know what Google thinks the site is about. But, what about the landing page you want to appear in the SERPs? Do you have enough internal links pointing to the correct URL? How do you find it. Back to Google Webmaster Tools. Look at the left sidebar. “Your Site ionn the Web”. Click it. It will expand. Then, click “Internal Links”.

You can either manually enter the url string, or you can scroll through the list of URLs shown, and just click on it.

internal links

The internal links should be directed to a “target URL”. The target url is the webpage you want to appear in the search results. The idea is to increase the internal link percent. In short, the internal link percent is the percentage of pages on the domain that link to the Target URL. Pick the page you want to rank, and start internal linking to that webpage using the chosen keyword.

Every SEO Consultant should be using Google Webmaster Tools. As you can see from just this one example, it’s a very valuable toolset in your SEO toolbox.

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  1. Good find.
    Actually I went through this process a few months back for one of my clients since they where ranking for move and not movers then after going their webmaster tool I found their top common keyword was “move” all over their home page content and internal links from their blog. Finally after tweaking I was able to rank for movers for their city they are in.

    Webmaster Tools definitely gives a great insight about your website. Thanks for sharing this Shimon.

  2. Shimon, your site has been a great resource for my internal link restructuring. I have a question if you would be kind enough to help answer. I have been unable to find info on this:
    When setting up an internal link, is it best to link to the entire URL or is it better to set it up to link to just /ski-trip.aspx ?
    If one over the other is a better way to do so for SEO purposes, and my site has a mix of both throughout the site, is it worth the time and effort to go through and change them?

    Thanks in advance!

  3. @David
    Thanks! I personally like using absolute URLs vs relative URLs. But, it really doesn’t matter.

  4. After penguin 1.1 it is becoming more important to know the link structure other wise the penalties of suspicion will have to be born by site.

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