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Flash Navigation? What’s up Bruce?

22nd February 2007

With all the commotion about Dave Pasternack, I thought I’d divert onto a well-known SEO figure; Bruce Clay.

Bruce is a dinosaur in the SEO industry, and he has a great site full of good content, and useful SEO Tools.

Just one question…What’s up with that Flash navigation? Isn’t that a no-no for SEO bestpractices. Almost every SEO will say Flash Navigation is crazy, and not spiderable. Flash Navigation is contrary to SEO. I understand that parts of a webpage may contain flash. But, the navigation?!?

I don’t mean to pick a fight with Bruce. But, I guess it’s just puzzling why an SEO firm would deliberately choose Flash navigation.

One more piece of constructive criticism….
I noticed that many of the webpages are annoyingly long. The content is good. But, who has time to read a super long webpage like that. I might read all the content if those pages were cut into several smaller pages. His long webpage reminds me of the long sales page. Here Bruce violates another basic SEO principle. He can easily make 3 webpages ( or more) of many of those very long webpages.

The godfather of Usability has a website that practices what he preaches. That’s why I’m surprised at Bruce.

I’m certainly not doing an SEO Analysis of Bruce’s website. I’m just wondering why would one of the greats in SEO, have a Flash Navigation?

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5 Responses to “Flash Navigation? What’s up Bruce?”

  1. Travis Blotsky Says:

    Use all the flash you want, just throw the spiders a bone with a non-script-based version of the content, functions etc…. that you want spidered. Just so you know, your article inspired Bruce to add some html nav at the bottom of his page. Or did you just not see it before?

  2. Joe C Says:

    Yes and no, search engines spider are getting smarter….

  3. Ahmet Says:

    Search engines are getting smarter and Adobe also give a tools to show how Google see your Flash.
    Here are two links that may interest you:
    Help search engines indexing your Flash content
    http://www.metah.ch/blog/?p=160

  4. Steve Mertz Says:

    Shimon, I’m glad you brought it up-the flash can be a non issue but the long toilet paper page-readers and search engines don’t like it. Good thoughts!

  5. Livewyre Says:

    I was under the impression that although flash-nav is indeed a no-no, you can correct the adverse effects by having HTML links in the page also (as appears to be the case here). You have to admit though, the flash-nav is pretty trick…

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