Shimon Sandler

Frequency of Blogging Affects RSS Subscribers

Blog Planning Is there an optimal frequency of blog posting? Is it once per day? Every Tuesday and Thursday? Once/week? Once/month? Something else?

My frequency of blog posting is usually approximately once every 7 days. I think it’s safe to assume that every SEO Consultant that gets busier with client work, blogs less. This usually happens in waves, and it affects the frequency of his/her blog posting.

Darren Rowse wrote a great post answering these questions. He sums it up by saying it doesn’t matter as long as the posts are consistent & quality:

My main advice on posting frequency is to be consistent and keep the quality of your posts as high as possible. There are successful blogs who post 20 times a day and others that are lucky to post 20 times a year – any level of post CAN work.

In Darren’s post, something that wasn’t addressed is whether or not the frequency of posting affects the amount of RSS subscribers you have?

I’ve thought about installing the “What Would Seth Godin Do” plugin that says, “If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!”

Is that plugin too obnoxious? Does it interfere with the user experience? In my case, I’ve put the RSS Subscribe button on the right sidebar. It’s there. Yep, I’d love to have more RSS subscribers. But, I don’t want to be annoying about asking. I can’t help but wonder if the sidebar button is enough of a request to ask people to subscribe? Probably not. But ya know, people will subscribe if that’s the way they like to consume content.

Bloggers that have accomplished acquiring a lot of RSS subscribers describe in 10 or 11 ways, how to find new RSS subscribers.

As I get busier and blog less, I console myself by thinking it’s okay not to blog so frequently, because the priorities ARE client work. Not blogging.

To attempt to answer the question of whether or not the frequency of blog posting affects your RSS subscribers, I gotta believe that it does; As long as you’re writing quality content.

And, you’re pages will get indexed and, you’ll be found thru search engines & if you promote your blog using social media you’ll increase the chances even more of picking up more blog subscribers.

I find blogging is like playing sports. Some days you just can’t be beat. While other days you’re lucky just to be in the game. I’ll try my best to keep writing quality content.

Rest assured that if you don’t see a post from me within a week, that I’m certainly thinking about what to post, and working hard on the priority stuff. 😉

Photo credit: Mexicanwave

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  1. re: the “What would Seth Godin do” plugin.
    I don’t find it annoying, but wish people would put it at the end of the post, not the beginning.
    Silly idea, to ask me to subscribe when I’ve just opened the page and don’t know if I find the author interesting or not 🙂


  2. I certainly agree that is it the quality of the posts as well as your setting expectations with your subscribers.

    With some of the feeds I am subscribed to, I expect something every day. Some, every week. The info I get from the weekly feed, if suddenly started coming more frequently, I may be inclined to unsubscribe.

    In my opinion, as long as you live up to your subscribers expectations and remain consistent and relevant, you can’t go wrong.

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