Is there an optimal frequency of blog posting? Is it once per day? Every Tuesday and Thursday? Once/week? Once/month? Something else?
My frequency of blog posting is
usually approximately once every 7 days. I think it’s safe to assume that every SEO Consultant that gets busier with client work, blogs less. This usually happens in waves, and it affects the frequency of his/her blog posting.
Darren Rowse wrote a great post answering these questions. He sums it up by saying it doesn’t matter as long as the posts are consistent & quality:
My main advice on posting frequency is to be consistent and keep the quality of your posts as high as possible. There are successful blogs who post 20 times a day and others that are lucky to post 20 times a year – any level of post CAN work.
In Darren’s post, something that wasn’t addressed is whether or not the frequency of posting affects the amount of RSS subscribers you have?
Is that plugin too obnoxious? Does it interfere with the user experience? In my case, I’ve put the RSS Subscribe button on the right sidebar. It’s there. Yep, I’d love to have more RSS subscribers. But, I don’t want to be annoying about asking. I can’t help but wonder if the sidebar button is enough of a request to ask people to subscribe? Probably not. But ya know, people will subscribe if that’s the way they like to consume content.
As I get busier and blog less, I console myself by thinking it’s okay not to blog so frequently, because the priorities ARE client work. Not blogging.
To attempt to answer the question of whether or not the frequency of blog posting affects your RSS subscribers, I gotta believe that it does; As long as you’re writing quality content.
And, you’re pages will get indexed and, you’ll be found thru search engines & if you promote your blog using social media you’ll increase the chances even more of picking up more blog subscribers.
I find blogging is like playing sports. Some days you just can’t be beat. While other days you’re lucky just to be in the game. I’ll try my best to keep writing quality content.
Rest assured that if you don’t see a post from me within a week, that I’m certainly thinking about what to post, and working hard on the priority stuff.
Photo credit: Mexicanwave