Google is finally going to let us see our Quality Score. This has effects on optimizing our campaigns, and determining Ad Position. I received this official email announcement of Google’s recent Quality Score Improvements:
In our ongoing effort to improve the quality of ads that we serve to our users, we’re making improvements to the way that we evaluate the Quality Score to set minimum bids for keywords. First, we will be launching an optional Quality Score column to provide you with more transparency into the Quality Score for your keywords. Second, we made improvements to the way that we evaluate the Quality Score for all keywords. This change will allow us to more accurately set minimum bids for keywords where the system does not have a significant amount of data.
Based on this change, you may notice that the minimum bids for some of your keywords increase, while others decrease. Please keep in mind that you should always bid the value of your keyword to you – if your keyword becomes inactive for search, considering optimizing or deleting that keyword before raising your bid. This improves our ability to set more accurate minimum bids for keywords that are new to our system until we have enough information to set a minimum bid based on that keyword’s performance.
UPDATE: Here is Google’s official post.