Shimon Sandler

Google Real Estate – beta Launched

Thanks to my friend Avi from Promediacorp who alerted me to this immediately.

Google has silently released: Google Real Estate. I don’t know if that is the official name, but that’s what I’m calling it until I hear otherwise. When you do a search query for “real estate”, “homes for sale” , or “apartments for rent” a new option appears. See below screenshot:
Base1

As you can see, you can further refine your search by location, listing type, Distance, relevance, most recent post date, oldest post date, Price, bedrooms, and bathrooms.

base2

The next screenshot displays a thumbnail of a photo of each property and a description. The Google Local map is on the right side of the page.
base3

When you click on the pushpin, another photo & description pops up on the Google Map.

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Comments

  1. nice catch shimon.

    first they incorporated this type of technology into airfare, now real estate. anybody seeing a trend here? which local query is next? hotels, car rentals, movies, restaurants. they are all fair game.

  2. I’ve seen a similar thing when searching for cars for sale on Google. It appeared a few times about 2 weeks ago but I haven’t seen it since.

  3. GioSico says:

    This does not work from Australia even using google.com :(

  4. Nice one Shimon, I was wondering when this and other facets of GoogleBase would start appearing in the search results. Over in the UK it’s not coming up yet by the way, so it’s obviously being drip fed. Exciting times ahead for all the GoogleBase stuff

    Keep up the good work.

    regards
    Al

  5. PopularOutcast says:

    Propsmart has almost the exact same interface: http://www.propsmart.com/ but I find it clunky. I hope Google does a better job.

  6. So How do I list my house? Is this just an extension of MLS monolopy, brought to you by goo-opoly

  7. Christian says:

    In response to CommStrategies, as with most other things, Google is just an indexer. They don’t list the houses, they index other sites where they are already listed. Also, at least for my area the only sites it indexes are homesbyowner.com and abetterway.com. Very un-MLS and very un-monopoly. Quite the opposite, actually.

  8. Google’s step into the realestate game is yet another proof point of their growth and expansion. As they continue to expand however their growth will inevitably slow. Hopefully Google will not make the mistake of so many other businesses of the past and over expand it’s service offerings as this will likely dilute their effectiveness.

  9. It will be interesting to see this play out. It looks like the google base system can be used for all kinds of data. People will be able to list jobs, cars, apartments, events any and everything. I think its going to start competing with craigslists free classified listings, only difference is google is not allergic to making money like craigslist.

  10. We launched a real estate search engine in South Africa last year (www.g.co.za) complete with robots et al. We see this as a complimentary way to gain exposure for our clients’s real estate listings as well as our own site – not competition. I wonder how the other vertical Search Engines out there feel about Google’s Base-powered verticles ?

  11. Google Base has a search box for real estate that comes up when you do a Google search for real estate now. However, the search results are way skewed. I did a search for treasure island waterfront for sale – What I got was what’s for sale in Boca Raton, Vero Beach and other Florida waterfront locations located five hours or more from Treasure Island, Florida.

    However, even if Google were to perfect this search mechanism to be accurate, it would lose a ton of AdSense dollars from Realtors and real estate brokers who buy AdSense to get buyer leads, and they get the leads using IDX search on their websites, so potential buyers currently click on an AdSense ad, or link, then search the MLS for properties. With Google Real Estate, searchers would be more likely to use Gogole Base, however, Google will lose more money from this move than they will gain by causing their own text ad clients to lose money as a result of potential buyers searching through Google. Realtors and brokers will boycott Google’s text ads because they will lose money from buying them, primarily because they will be losing marketshare directly to Google.

    The only way around this would be if the contact information for the owner or listing agent were hidden, and Google text ad buyers’ links appeared beside the real estate listings in Google Base. Or it could hide the information, and use it to generate buyer leads and sell the leads to agents, or refer them to agents for a referral fee, like Monster.com does.

    If they do not find a profitable way to use the search that does not take marketshare from their current Realtor and real estate broker text ad clients, they will likely lose a ton of business from Realtors and real estate brokers, and there are plenty who buy text link ads from Google. I predict Google stock will drop signifigantly if they do not find a way to use Google Real Estate to benefit their current Realtor and real estate broker text ad clients.

    I would also advise those clients to boycott Google, as the real estate search, even though it produces inaccurate results, has the potential to cause those Realtors and real estate brokers to lose business to a FSBO or to another agent. There’s no point in supporting a search engine that has created a method for you to lose potential business.

  12. In china, we are developing a vertical real estate search engine.
    our website: http://yougedi.com

    introduction:
    http://www.cwrblog.net/176/yougedi-real-estate-search-engine.html

  13. Google Real Estate is in direct conflict to and competitive to real estate advertisers in AdWords of which we are one. If you are going to compete with advertisers we will have to discontinue paying you to steal our customers…

  14. Now according to Philip Lenssen and SEL Google is getting into the real estate listing game, possibly taking a jab at craigslist for some terriority. This has been discussed before in detail and I think people expected Google to do this and many other things eventually. In my title I say “better late than never” in response to the real estate listing services they could potentially offer because it seems befitting to the situation. One because they better make it good. Two, its never to late to do something Google even though they never thought of it first. Three, it never hurts to try even if it stinks, people will try to use it because its from Google.

  15. Hi Shimon,

    Found this post via Read/Write Web. The “homes for sale” and other property searches don’t bring up the (not so) new (any more) functionality for me. Based on other blog posts, I tried out depart/destination flight searches and *did* get new textboxes for flight times.

    Has the real estate option fallen away? Or could it be because I’m searching from South Africa and Google hasn’t enabled the functionality for this region? Does it still work for you?

    Ah, the ineffable mysteries of Google :)

  16. As google base future plan is to grow as signgle individual verticals like Real Estate Google, Car Google, Apartment Google when they will release the final google base. With loads of information.
    What exactly Realtor.com provide to the end customer, very generic search facility like bedroom, sq ft, area etc google base is already having it. Realtor.com is in the business since last 10 – 15 years but do they really added any value to their service to the end customer. Not exactly. Till recently they don’t have map based search. Still this search is not that good. But Information Technology requirement is changing day by day. Customer is demanding more information from Realtors. Provide this and that.
    Now if we see Google base what exactly they can provide. Their map is good, earth locatio is good they bought YouTube so video media can be another enhancement, they have discussion forum, no limits on the words, no limits on the photo.
    So if google provides these stuff
    Map and Location using google earth and google map that will be great.
    Video Media Ad for free is great.
    Live chat over voice over IP will be a great asset ( it is kind of open house over the net )
    Discussion forum like if you have any comment just leave it over there
    Pricing of near by homes using Zillow.com open source api.
    And some other static tool like mortgage, school, taxes and other stuff.

    So MLS and its public media Realtor.com will survive in future? It all depends how quickly they change their system and keep their technology basket uptodate. If they don’t they will be just another real estate search engine and they will loose primary search engine of real estate.

  17. From there you can show the results via Google Maps with the listings on the left, with photos of the property if available.

  18. Way to go Google!! Some day google will obviate realtors and thier precious MLS. I am a broker in Wisconsin proudly offering owners to list thier property on MLS without having to pay a penny in commission, to anyone, regardless of who sells it or shows it. I let people list on MLS for $100. Someday, ALL real estate for sale will be listed with google for free, payed for by advertising. And all real estate data would be free, easy, seamless and synchronized – instant from your PDA. Contracts and disclosures would be free. Everything would be open and freed for all. The Realtors will be destroyed. Millions will rejoice.

  19. Google will someday be the ONLY real estate search engine and the ONLY advertising for sellers. It will destroy all other listing services and all real estate listing companies. It will be the best and it will be free. The real estate industry is primitive and needs to change.

    Realtor against Realtors. http://www.standardres.com

  20. Google could fall just as easily as they rose. Back in the day, Altavista was king of the hill!

    John Ford
    http://www.fordrealty.net

  21. I suspect that given the amount of revenue Google generates from other successful ad campaigns, if this technology is perfected it will be sold on the back-end to brokers and agents to cultivate the same leads they are going after now. It’s just another tool in the box.

    http://www.walidmrealtor.com

  22. I believe Google will contine to lose ground

  23. Most google products are great tools they associated their navigation maps with it so its great- i just wonder how much it will cost. ofcourse as with any new internet advertisement the big fish have the most funds for advertisement and they will eventually corner the market.
    how much will it cost?

    BERNARD FISHER
    http://WWW.FISHERNYC.COM

  24. My hat off to google. Good work

  25. very helpful using these maps. thank you google

  26. As an Ann Arbor Real estate Home Buyer’s Agent we’ve watched “The Google” move into real estate as others (Zillow, Trulia, etc) exploded into real estate.

    I bet Google will purchase a couple of the other sites in the next two years to solidify their base in the real estate business.

    All the while we still pay them for Adwords adds.

  27. Just the name Google evokes mystery. The only thing not a mystery is Google has reigned supreme. Google contiues to focus one one thing resource of information.

    Within that opens a world of possibilities on what to do with the information.

  28. Very nice google feature. I just posted some real estate from Croatia to Google Base/Map. Testing them to see how it’s working.

  29. Its amazing I appreciate Google for launching this. This will help in my investment growth.
    http://www.albawaba.com/en/countries/UAE/257459

  30. This map is ver helpful! thx alot for sharing

  31. I think Google will purchase a couple of the other sites in the next two years to solidify their base in the real estate business.Thanks.

  32. yes it’s a very helpful tool. I think it’s making searching easy.

  33. We just couldnt leave your web site before letting you know that we genuinely enjoyed the quality data you offer to your visitors? Will be back soon to check up on new stuff you publish!

  34. I think Google will purchase a couple of the other sites in the next two years to solidify their base in the real estate business.Thanks.

  35. thank you for your share . it nice feature

  36. Wow! Good job

Trackbacks

  1. Google Real Estate Launches

    Shimon Sandler has discovered Google’s new Real Estate beta. I have confirmed its existence here. It utilizes Google Base and Google Maps on the back end. Shimon’s a rising star. Keep an eye on his blog. He has a

  2. [...] I’m sure were all waiting for this. Take Google Maps and mix in Google Base and you get Google Real Estate. If you perform a search for “Real Estate” or “Homes For Sale” you get an option to search a zip code for any home for sale. Of course a quick gander at local homes for sale in the Phoenix area shows that Google Base has a long way to go before it can compete against Realtor.com. [...]

  3. 3pointD.com says:

    Google Real Estate Beta Revealed

    Internet marketing man Shimon Sandler brings news (via Glitchy and Steve Rubel) of a new Google real estate app, not yet officially released, it seems, in which Google mashes up their own search and mapping apps to create a Craigslist-like real estate …

  4. Google Real Estate in Secret Beta; Threat to Cendant, Move.com, HouseValues, ZipRealty (CD, GOOG, HOMS, SOLD, ZIPR)

    Shimon Sandler reveals that Google has developed a real estate listings search service, and it’s already looking good. A search query for “real estateâ€?, “homes for saleâ€? , or “apartments for rentâ€? produces the following:

    According…

  5. Error500 says:

    Google Real State

    Google Real State (nombre ficticio, en algún sitio lo llaman Google Housing) podría ser el próximo producto de Google. Y digo “podría” porque

  6. [...] Shimon Sandler discovered that Google was testing a new real estate service when entering certain related search queries. An additional option allowed searching for house with parameters like location, price, bedrooms, bathrooms, etc. From there you can show the results via Google Maps with the listings on the left, with photos of the property if available. Since Shimon posted, it appears the beta is not available anymore, but I wouldn’t be surprised if Google is testing this on a few select data servers. [...]

  7. TecnoCHICA says:

    Google Real Estate beta

    Wao; los chicos de google no descansan y es que parece que quieren inaugurar un nuevo servicio cada mes. A mi realmente no me gusta mucho la dimensión que está adquiriendo google, no puedo negar que me gustan muchos de sus servicios y productos pero…

  8. [...] You knew it was only a matter of time before Google started making real use of all those real estate listings in Google Base. Erick Schonfeld from Business 2.0 reports today: As anticipated, Google is now in the real-estate listings business.  If you do a regular search for "real estate" or other similar keywords on Google, two new search boxes will pop down allowing you to refine your search by loaction or listing type ("for rent" or "for sale").  Then you get taken to a Google Base page with the listings plotted on a Google Map (see above). [...]

  9. [...] Bloger Shimon Sandler skužio je Googleov novi projekt koji se sprema u tiÅ¡ini. RijeÄ? je o Google Real Estate-u. Pri upisivanju kljuÄ?nih rijeÄ?i kao Å¡to su “real estateâ€?, “apartments for rentâ€? itd. pojavili su se dodatni “search housing” boxovi , a klik na njih odveo je spomenutog blogera na stranice sa donjeg screenshota, gdje se vidi da je projekt u stvari mashup Google Maps-a i Google Base-a sa listama dostupnih nekretnina. Nakon Å¡to se glas proÅ¡irio po blogosferi Google je stvar maknuo. Dobro je rekao Barry Diller iz Aska…Google kihne i svi se raspiÅ¡u o tome… ukljuÄ?ujući i mene tu iz ovog balkanskog kutka. Pokraj tolikih blogera Å¡to će im uopće press releasi, marketing i ostale stvari… [...]

  10. [...] Shimon Sandler ontdekte dat bij bepaalde queries als “real estate” of “homes for sale” in de zoekresultaten een koppeling wordt getoond naar Google Base. [...]

  11. [...] On a related note, according to Shimon Sandler, Google is also dipping into the real estate as well. [...]

  12. Trying out Google Real Estate Beta

    Thanks to Shimon Sandler for pointing out that Google Real Estate is launched. It basically integrates Google Base into their other web services like Maps. Just do a search for “home sales” and built into your web results will be an option to ref ……

  13. [...] It appears Google has plans to attack another vertical. This time it’s Real Estate. [...]

  14. [...] Shimon Sandler discovered that Google was testing a new real estate service when entering certain related search queries. An additional option allowed searching for house with parameters like location, price, bedrooms, bathrooms, etc. From there you can show the results via Google Maps with the listings on the left, with photos of the property if available. Since Shimon posted, it appears the beta is not available anymore, but I wouldn’t be surprised if Google is testing this on a few select data servers. [...]

  15. [...] Shimon Sandler discovered that Google was testing a new real estate service when entering certain related search queries. An additional option allowed searching for house with parameters like location, price, bedrooms, bathrooms, etc. From there you can show the results via Google Maps with the listings on the left, with photos of the property if available. Since Shimon posted, it appears the beta is not available anymore, but I wouldn’t be surprised if Google is testing this on a few select data servers. [...]

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