How Much Work Should You Giveaway in a SEO Proposal
3rd November 2009
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Within an RFP for SEO Consulting is usually a section where the prospective client asks about a Site Analysis. A full-blown Technical Site Analysis consists of:
Once you land the consulting gig, there should be a deep dive into each of the Analysis factors above, and a detailed SEO recommendation and implementation. But, for the purpose of an RFP, it’s certainly okay to provide an overview, or a brief abridged Site Analysis to demonstrate that you put in the time to understand their site & their needs. It also shows you know what you’re doing, and instills confidence in your ability. The “abridged” Site Analysis can consist of a summarized statement for each of these:
Remember, you’re just doing a quick analysis, and providing a summary statement on each of the above factors for the abridged site analysis. It’s often helpful to also do an abridged Keyword Analysis consisting of:
You will also want to examine their inbound link profile, and their internal linking structure. As you can see, you don’t need to give away the milk for free. This is just part of the work involved to win the business. Photo credit: sugadeaux Related posts: |
Have you ever received an RFP (Request For Proposal) for SEO Consulting? If you have, then you know they’re usually detailed and well-thought out. For a SEO Consultant not familiar with responding to an RFP, this process can be slightly challenging. Where do you start? How much site analysis should you do for free? 
