If you’re conducting a PPC campaign that is internationally geo-targeted to specific countries, then this post is for you. Especially, if you are unfamiliar with their native language.
Let’s take a PPC campaign geo-targeting Germany. Obviously you’d want to build a keyword list in German, and run it on Google.de.
First, I tried using Wordtracker and Keyword Discovery. They don’t work for building a foreign language keyword list. I generated the top 1000 search terms related to the word, “music“. The german word for music is, musik. It wasn’t listed at all. As a matter of fact, no foreign language was on the list. Just try generating a German language keywords. Or, try japanese. It’s just not happening with Keyword Discovery or Wordtracker.
Which led me to use the German Google Keyword Tool (Notice the .de extension on the url). My Google team told me within the Google Keyword Tool in Adwords, the default is United States only. “If you use the geo-targeting settings, you will be able to pull keyword data for the countries that are available. If you’d like additional ideas to the keywords that you’ve inputted, this can be done by clicking on the “Use Synonyms” option.”.
However, the Google Keyword Tool doesn’t seem to work.
I went to German Google Keyword Tool and logged in with my adwords login. Type in “music”, and “Use Synonyms” option. Surprisingly, there isn’t one german language word on the list! Google will not translate the words that are generated!
So, here’s 3 methods to generate a foreign language international keyword list.
You can use Google’s Keyword Tool to generate foreign language keyword lists by entering a website URL into the Keyword Tool to crawl for similar words. As a test, I used http://www.musik-service.de.
Although I have to admit, I can’t speak German, so I don’t know which of those keywords I want to bid on. Even though I can’t speak German, I’m lucky that my co-worker Carmen speaks German fluently. And, besides speaking German she is my queen of Google Analytics.
Within the tool, you can see how Google automatically groups the terms into adgroups for you. I inputted this URL into the Google Tool: http://www.realbeatz.de
Generate your keyword list in English, then use Yahoo Babelfish to translate all the terms.
I have not been able to find a Keyword Volume Tool, similar to Wordtracker for foreign language countries. But following the above methods, you should get off to a good start.
Even after you’ve built your foreign language keyword list, unless you speak the language you won’t know how to group them into adgroups. At that point, you should make a connection with somebody who speaks the foreign language fluently.