I have been asked countless times how to get included in the Google “One Box”. That’s when there used to be a “one-box”. Now we have Google Universal Search results. They contain listings from Google Products, Google News, Google Images, Videos, etc.
Getting included in Google News can drive a ton of traffic. But, Google News isn’t for every website or business strategy.
One of the articles written in the August 2008 edition of WebsiteMagazine was called, “Get Your Website Included in Google News”. As I was reading it, I couldn’t help but think the article could also be called “How To Create a News Site”. It is packed with great information.
Before you Submit to Google News, or Submit to Yahoo News, here are the main factors in getting accepted.
1) Original content, not just regurgitated news.
2) Multiple Authors (Create an “Authors” page of the writers, editors, etc).
3) Organization info: Contact info, About Us.
4) Homepage/Logo should clearly state what industry segment you cover (music, sports, finance, etc.).
5) Use a news template/theme for a blog. I’m a big fan of three-column themes.
6) Article URL’s should consist of at least 3 digits, and appear static not dynamic. For examples, just mouse over the URL’s on the homepage of Google News.
7) Author’s name on each article.
Article Title should be the same on the H1 and Title tag.
9) Article Frequency: Publish 3 times per day.
10) Images & Video are good. They should be contained within the article.
11) Advertising on site is good. It show’s there is visitor traffic.
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{ 10 comments… read them below or add one }
Shalom shimon – I just stumbled across this site – looks great!
Great post! I’ve always just relied on paying people to send out Press Releases for me which gets you into Google news…but it’s costly.
great tips, i thought i cant get include into google news. i will try this one
Awesome post! The information about having multiple authors was really useful. We’ll be trying some of these tactics.
Brilliant. Been wondering about this. The 3 digits is a bit of a drag if you’re indexed already though.
Really good tips and straight to the point. An excellent 11 point checklist for anyone looking to get into Google News. Similar to the poster above I’ve always relied on press releases in the past but will certainly try getting into Google News after implementing the above advice.
Wow, I just read this article in Website magazine too. It was good, but thanks for distilling it down into its most important bullet points. I’ll be sure to pass is link on to others.
Another great post from a master of search…. this is a great reference that I will pass around mate!
At PubCon this year there was a session on this, and I am pretty sure they recommended having numbers in the url as well. No one from Google confirmed this, but it seemed to be the concensus of the panel. I guess even a date would work, but they wanted numbers.
Great tips!Thanks very much!