If you want to optimize a webpage on your site for a specific keyword, then here are two (2) SEO recommendations you shouldn’t ignore.
1) Adding additional Text content from your SEO Copywriting champion.
2) Adding additional internal links to the Target URL’s you are optimizing by embedding them within the content on other pages on your domain.
Your goal is to increase the Internal Link Percent of the Target URLs. The Internal Link Percent is the percentage of pages on the domain that link to the Target URL. By adding additional internal links to your Target URL, you will be reinforcing/strengthening the message on what the Search Engine spiders interpret what the webpage/website is about, and it’s importance relative to the other webpages on the domain. The text you use for the links (Anchor text) is important. Use your keyword as the anchor text, pointing to your Target URL. The more pages linking to your Target URL, the higher the page’s Internal Link Percent.
You can calculate Internal Link Percent by dividing the Number of pages that link to your Target URL on your domain/Total pages of the domain (Eg: 10/100=10%).
And, the volume of additional textual content will reinforce the webpage as a “resource-rich” webpage. And, those resource-rich webpages are the ones that Google is ranking in the top results on the SERPs. Think about Wikipedia. It ranks great for many queries. It has great internal linking, Internal Link Percent, and is “content-heavy” (many pages have a high text-to-code ratio), not to mention many inbound external links. The Wiki page on Albert Einstein is a great example of a “resource-rich” page. And, it has a great link portfolio of inbound links.
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Hi Shimon:
Your right on the money with this one, well spoken, informative and factual (for those who might overlook such a great point, check Shimon’s rankings)your everywhere for “SEO Consulting” and I’m sure internal linking is a big part of the reason why.
Hey Shimon,
I like the terminology! Whenever I read an internal linking post, I am always hopefully there may be a tool to help automate the process of reviewing a site’s internal linking. Aaron Wall was helpful in mentioning Xenu link sleuth – which does help, but not quite the ticket I was looking for. I also tried asking a similar question over at Sphinn. I would imagine an internal linking tool would make great linkbait – whish my developing skills were a bit better!
Something that perhaps you over looked in the post is the use of properly named anchors. Linking to your home page, or main conversion page, with your primary keywords from all of your internal pages alone won’t be enough to tip the scale against a site doing the same practice.
Diversify your anchor text for your links, and link to properly tagged anchors on the page for the full affect of this technique.
And more content never hurts, honestly.
Internal linking is much more powerful than I had ever imagined. I was able to move a competitive keyword from page four to top 3 of page one, simply by adding anchor text links within existing pages of my site.