Keyword Analysis and Research
11th May 2006
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SEO questions for determing your keywords: Hopefully, I’ll answer these in this post. Here goes… One-word keywords are highly competitive and harder to rank in the SERP’s than 2+ keyword phrases. One word keywords are typically broad, and generic, and attract a wide range of audience. Which means some of your website visitors won’t be so targeted, and possibly not interested in your product/service offering. Additionally, most of the time when a visitor types in a one-word keyword, they are not as close to actually buying something, as someone who types in a longer keyword phrase. They are just doing research. As opposed to a searcher that typed in a longer phrase, and lands on a inner page deep withing your site. Typically, that visitor is further along in the buying cycle, and much more apt to convert. So, when optimizing your inner pages, think phrases, not single words. When determining your keyword list for SEO, ask yourself: What is my site about? What products/services are you selling? Do you want to spend the time, money and effort to optimize your site for a keyword that gets you a lot of traffic but very little conversions? Maybe you do if it’s for branding. Some good Keyword tools are: Wordtracker, Overture’s Keyword Selector Tool, Google’s Keyword Tool, and Aaron Wall’s very comprehensive Keyword Tool. These tools will tell you the approximate amount of Search volume for each keyword. Once you have determined your core keyword list for SEO, and have determined the specific pages for each keyword phrase, you can expand your keywords for SEO to build a huge keyword list for your PPC campaigns. But, that discussion is for another post:-) Related posts: |
May 11th, 2006 at
Shimon, I have often spoken about shopper and buyer keywords. A shopper keyword is at 20,000′ level in their decision process. They aren’t exactly sure what they are seeking within a category. They are seeking education. For instance, mortgages. My belief is that you really don’t want to be highly ranked or even on PPC for this or similar high level keywords. The searching person is seeking info - so why spend the time & money when there is a high liklihood the user will back button to gain more info elsewhere.
However, now when they type mortgage arm +nj now, they are very specific and this is where you want to be visible. There is a higher potential that the searcher is now a buyer.
Naturally, tracking code will help show what people are clicking on - and where they are converting. You probably will see (in your logs) that the keywords that convert best are buyer keywords. My 3 cents.
May 11th, 2006 at
Dont’ forget to capitalize on keyword mispellings! it’s alot easier and cheaper to rank for “manhatan widgets” than “manhattan widgets”. Searchers who type in the mispelled keyword have the same intent, and are as valuable as those who spell the query correctly. when using paid search, a great tip is to buy mispelled keywords. aaron wall has a tool for creating large lists of mispelled keyword permutations. (tools.seobook.com).
for an organic campaign, its important that you spell your keywords correctly on your web pages. you want to think of your users first. therefore, i would put mispelled keywords in the meta keywords tag (some search engines still use it). my 2 cents.
May 11th, 2006 at
[...] your inner pages, think phrases, not single words. Posted by Administrator on May 11, 2006 | 0 Comments In Keywords, SEO Possibly Related Entries No related posts Comments [...]
May 30th, 2006 at
[...] Ever wonder how the search engines decide which website to list in the top positions of the SERP’s? Of course you did…and do. That’s part of the daily thoughts of an SEO. But what are the Text Analysis techniques that the search engines use to rank the relevancy of your search query? And, how will that effect your keyword planning? Here are some of the text analysis techniques that the search engines are using: [...]