Leased Domains as a Strategy to Increase Traffic
13th November 2007
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There is a relatively new product in the Domaining industry called, Leasing Domains. You can kick the tires around on a domain name before you buy it. Kinda a lease-to-own option. If you already have an established brand. You might want to leverage traffic from a leased domain, and send the traffic to your established brand site. But, even with a 1-word domain, there is no guarantee that you’ll get great ranking, due to the competitiveness of the keyword. The leased domain still needs to be optimized. You can see an example of this by doing a Google search for “credit card”. If you were thinking on using a redirect, well…neither a 301, 302, or meta redirect is needed, if the domain isn’t getting high rankings on it’s own. Because nobody will find the search listing anyway, unless it’s optimized. Bottomline, if you are going to lease a domain, I think the best use of the domain is to setup another website that contains many content-rich pages. Basically, build another website. And, optimize it for your keyword term. Obviously, the links on the leased site should be links to yourdomain.com. Although, I think this domaining strategy isn’t necessary, especially for an already strong ranking, & brand presence on a particular search query that is the keyword in your domain name. Unless of course, the strategy is to build out another site, and/or change the brand name. However, if you can find a domain that has thousands of visitors from type-in traffic, then you could take advantage of using a meta refresh redirect. Just make sure the cost makes sense from an ROI standpoint. How to Meta-Refresh Redirect:
The number 1 is the time, in seconds, until the page should be redirected. Then, separated by a semi-colon (;) is the URL that should be loaded. Related posts: |
November 13th, 2007 at
Good strategy, Shimon. It’s like the “buy-and-pick” strategy domainers use, where you can return a domain within 30 days, so they buy like 10,000 domains, wait 29 days to see which get traffic and keep those and return the rest. http://www.pool.com even has a tool set up for doing that now.
November 13th, 2007 at
Leasing is a good strategy, but at the end of the day, any equity that you’ve created for that domain has to be given back.
When Jonathan Boswell launched LeaseThis.com, I thought it was a great idea, but at the end of the day, once you’ve paid money for the lease AND money to promote the domain, you’re left with nothing.
November 14th, 2007 at
Why do you recommend to implement a META Refresh instead of a 301 redirect which is common SEO best practice? Otherwise you would have 2 entries in the index for the same page.
November 14th, 2007 at
Hi Birger,
I’m saying a redirect is only needed if the domain ranks well on it’s own (without a full-blown website), or has a ton of type-in traffic.
Using either a 301 or meta refresh redirect is an alternative if you don’t want to build another complete website.