For larger well established sites that have alot of inbound links and are optimized pretty well, but aren’t ranking very well in the SERP’s for specific keywords, a small targeted link campaign might be all that’s needed to do the trick to get you ranked for those specific keywords.

The link campaign structure needs to be optimized with a social slant, especially with the newest algorithm update from Google, called Google Caffeine.

Overall “link power” is important. Assuming you have that already, your site might just need some fine-tuning using link building. By having an already existing large inbound link portfolio, this new campaign for link acquisition will look natural. Assuming there is already a ton of linkjuice coming from across a wide variety of websites, different countries, ISP’s, IP’s, etc, the small targeted link campaign will look natural, and is a small percentage of the total number of inbound links.

Since the overall “linkpower” of the site is very strong, we just need a small targeted campaign for fine tuning. That should provide a good “lift” for your keywords. Many of which can attain the top positions.

Budget:
Budgets will vary based on your keywords, and how competitive the search results are. Smaller budgets can accomplish the same goals, but will just take a little longer. What can be done with $7500 in 4 weeks, can also be done with $2000 over a few months. Pacing the steady placement of links over time is also important to give a natural appearance to the search engines (Google). Ideally, an ongoing monthly budget for link building should be established.

Targeting:
Stay very focused by targeting aprroximately 5 to 10 keywords.

Forecasts:
There are traffic forecasts, ranking forecasts, and revenue forecasts.

The forecasts are based on the Keyword Demand Matrix. Basically, we look at the current monthly search volume of the keywords, and then look at what your website is currently receiving in search traffic from those same keywords. The increase in percentage of “share of Traffic” could be 100% or more. Meaning, if you have 5% share of traffic, it could increase to 20% of traffic. Obviously, this has to be evaluated on a case-by-case scenario.

Trying to nail down a real number increase can be difficult. So, every site should be analyzed on it’s own. For example, in the music business, there are a whole lot more searches for Metallica than Sean Paul. So, it might be best to forecast based on percentage increases rather than real number increases. And, of course a Keyword Demand Matrix should be generated for each website/campaign.

Photo credit: Dougs2007

Related posts:

1. Importance of Internal Linking
2. How To Optimize Using Internal Linking