What if you have a client that has difficulty implementing changes you recommend? What if he/she is restricted (for whatever reason) from making any real meaningful changes to the source code?
Is it possible not to touch the code of a site and still optimize it?
The answer is yes. A good SEO Consultant knows that the search engines read “backlinks”. That’s one of the ways search engines figure out what your site is about. As a matter of fact, the thesis paper from the founders of Google is called Backrub because it measures on “backlinks”. This type of optimization is called Off-Site Optimization. Your goal is to appear as the subject matter expert in your topical neighborhood. And by using a Strategic Link Campaign, this is possible.
The link development factors to look for are many, and a time consuming discovery process. But a well crafted Strategic Link Campaign will be well-targeted research and meet the Criteria & Time Period for Link Effectiveness.
A well crafted Strategic Link Campaign can have the SEO power to boost a site to position #1 if the right link combinations & quantities are used.
Your goal is to appear as the subject matter expert in your topical neighborhood. The best sites to get links from are in your same topical neighborhood, and under Google’s “radar”.
Some websites neglect to focus on link building when optimizing their site. Instead, they allocate budget on hiring an SEO Consultant that can optimize their code, and get them “free” rankings. However, without link building many of these types of on-site optimizations just don’t produce the results that satisfy website owners.
I’ll use the analagy that onsite optimization is like planting the seeds, and link building is the nourishing rains that will produce the harvest.
Link building is an easy and affordable way to improve your website’s keyword rankings, and brand presence in your industry.