Looking at the big picture, SEO is divided into 2 components. They are On-site optimization, and Off-site optimization. Both of these components are necessary to produce the desired SEO results. I’m about to reveal what I think is the most effective way to conduct a strategic link campaign as an Off-site optimization.

Over time I have accumulated an effective link network. Most of the sites are “power sites”. So, I thought I’d write a post about off-site optimization.

Begin by renting monthly links. But, you don’t want to be dependent on relying on the rented links forever. So, here is a strategy to begin strong out of the gate, and then wean off of the rented links, without hurting your rankings in the Search results pages.

Don’t just rent a bunch of links. Your link campiagn needs to be carefully thought out, and custom crafted to the objectives for your individual website. The amount of time spent custom crafting the link campaign and consideration of link effectiveness, will have a direct result in your SERP ranking.

Renting links allows you the control of which sites your link appears, what anchor text is used, the link placement, PageRank, etc. So, you can get faster results, and more bang for your buck, from beginning your Off-site Optimization with a custom crafted link campaign.

Concurrently, you should be buying permanent links, and/or conducting viral (linkbaiting) campaigns. The only issue with viral campaigns is that you have no control over which sites are linking. And, that’s a pretty big consideration! Permanent links can be bought from certain web properties. It just takes a lot of time researching and contacting them, and ultimately coming to an agreeable price. A less sophisticated/targeted way is thru the recent advent of paid blogger reviews thru companies like PayPerPost, ReviewMe, Blogsvertise, and CreamAid. However, some of their inventory is very spammy looking and could possibly do more harm than good.

To summarize…
Begin by renting monthly links. Keep them in place while you build permanent links. Only after you have attained a whole bunch of permanent links, can you begin to wean off the rented links. But, do this slowly. And, test the result of removing each rented link. You might need to put it back in your campaign if you drop in the Search rankings. So, try removing another. Repeat process until you are weaned off of all the rented links.

I have a feeling I’m making this sound easier than it really is. To do it right, takes a lot of time, experience, and investigative work. So, if you have any concerns, or questions, feel free to contact a SEO Consultant.

Related posts:

1. 10 Tactics for Video Optimization
2. How To Optimize Using Internal Linking
3. Link Building to Fine Tune Powerful Websites
4. Importance of Internal Linking