Optimizing Google Video
10th July 2006
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User generated content, and more specifically user-generated internet video is exploding at a rapid rate. In less than a year, YouTube went from 0 to 20 million visitors per month. At this point, online marketers need to get serious about optimizing video. Personally, I find the video search results not always relevant to what I’m searching for. That’s probably for at least two reasons. One, Google hasn’t perfected the algorithm for data retrieval regarding videos. Although, they do look at the metadata encoded within the video. And second, marketers aren’t as saavy in optimizing video as they are in optimizing websites. So, here’s the basics of optimizing video. After the upload, don’t forget to Rate your own video. I’m not sure if this is taken into effect for the search results, but it can certainly have an effect on users choosing your video to play, or Clickthough Rate. BTW, one of my favorite Google videos is of Lions & Hyenas fighting over a kill in the serenghetti. Related posts: |
July 10th, 2006 at
interesting, i did not know that you can tag a video with the entire transcript. would it not make more sense to tag it with just keywords and not the entire text of the video? finally, how do videos make their way into the regular serps on a non-video search query?
July 10th, 2006 at
hi avi, i didn’t mean that you could tag a video with the entire transcript. I just meant that you should write the transcript like SEO copywriting. Keyword Density, Keyword prominence, etc.
As far as I know, Google does not serve the Google Video results in the Google Web Results. But, that could change very soon.
July 10th, 2006 at
you are right, it appears google does not.
of the 4 major engines, which would you guess integrates video on the serps for the query “world cup”?
July 10th, 2006 at
If you search google for World Cup, you dont get any video results. Same with msn and yahoo. Now try Ask.com. Ask understands that you’re looking for video based content, and serves a text link on top of the web results. If you click on Video, you’ll land here: http://fifaworldcup.yahoo.com/06/en/p/video/index.html
There is no ranking for a Video result. Ask just chooses from the most relevant listing. Ask understands that I “may” be looking for a video and gives me a one click solution. The other Search Engines do not offer this.
July 10th, 2006 at
Before I ran the query, I had a hunch Ask would serve the content I was looking for, without having to refine the query. Has anyone else noticed improved results on Ask lately?