Ann Smarty

A New Kind of Marketing: Hashtag Marketing

hashtag-marketing-01

Now that search engines are getting smarter and smarter and brand reputation is becoming the major method to secure your stable search and social presence, we are forced to come up with up-to-date ways to promote our business name online. Hashtag marketing is one of the leading new methods of driving a brand today, with [...]

Shimon Sandler

Optimizing H1 tags using sIFR

tvland uses sifr

Simply stated, sIFR is a SEO friendly way to use your custom fonts, without the need to use an Image. It’s a search engine friendly method for using your custom fonts. Who is sIFR for? It’s for any website that has been using an Image or Flash as the H1 (or other headings) because of [...]

Shimon Sandler

Link Building Techniques

touchgraph

Listed below are several methods to use to generate inbound links. Many of these techniques are for finding highly related websites for website/blogger outreach. I’d like to emphasize to be very careful regarding link structure, so it: Adds value to the web, looks natural, and looks “social” to a search engine. For example, using social [...]

Shimon Sandler

3 Things to Make the Collapsible DIV SEO Friendly

collapsible div seo

There are situations where a website needs to place a lot of additional text on a webpage, but it interferes with the visual designs & potentially user-experience. So, whaddya do? For example, what if you want to include a video transcript on your video webpage, or place a list of UPC codes on an ecommerce [...]

Shimon Sandler

Optimizing Photo Galleries

Having your images or photos appear in the Search Results can mean a lot of incoming visits to your site. Many sites create photo galleries. So, why does one image appear for a site, and no images appear for another site? There are several reasons. Without going into great detail, I’m going to discuss Webpage [...]

Shimon Sandler

How to Handle Tag Pages

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Tag pages are usually just a collection of posts in a given topic. They can be especially harmful in light of the Google Farmer Algorithm Update. The Farmer update affected sites with auto-generated or low-quality content. Also affected sites with UGC content, and sites with inbound links from the above sites. Page “Quality” has became [...]

Shimon Sandler

How Twitter Saved Wells Fargo – (A lesson in using Social Media)

Tweeting at wellsfargo

I was sitting at my desk. Phone rings. My wife said she was trying to buy groceries with the debit card, and the card was declined because if insufficient funds. I was shocked. This has never happened to us before. So, I logged online to Wachovia (which Wells Fargo has recently acquired). We have a [...]