You just landed your first PPC client, now what?
Here’s a PPC Campaign kick-off spreadsheet that will help you create the PPC Strategy document.
Your client needs to identify things like:
1) Business Objective(s)
2) Are they using a third party partner (i.e. Omniture, WebTrends)? Account Log-In Information?
3) Are they using Bid Mgmt/Conversion Tracking software?
4) If there are multiple properties, do the campaigns/reports need to be set up separately?
5) Is there Historical Data?
6) Bulk sheets for all current or past campaigns?
7) Are there any restrictions? (Keywords, markets, match type, etc.)
Who are the Competitors?
9) Any promotions outside of search? If so, please indicate type of media and timing
10) Is there Seasonality? – Are there any seasons, months, or weeks that stand out performance wise?
And, you’ll want to manage expectations with this highly customizable PPC Campaign “Timeline to Launch” template. This provides a timeline from the initial contract approval, to the actual Campaign launch date, and everything in between.
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