Shimon Sandler

Prioritizing SEO Tasks

Everything in Search is a test. It’s one continually test. And, realize that even though we’d like for our SEO Recommendations to be implemented immediately, it just cannot be that way all the time in business. So, things might go more slowly than you like, or sometimes not at all. It’s helpful to remember that Search is an ongoing test, and small changes at a time are okay.

It’s easy for people that don’t live in Search to get overwhelmed when you review a completed SEO Site Analysis & Recommendation document . It’s easy to get overwhelmed, especially if the site is in horrific shape and needs a major overhaul. So be prepared to provide guidance as to which SEO tasks need to be implemented first. When I prioritize the SEO tasks, I like to see the initial implementations give the biggest bang for the buck. It’s also fun to see big first changes.

Additionally, like to separate between the Onsite Optimizations, and Offsite Optimizations. In this scenero, I’m assuming there are no huge obstacles to indexing/crawlability and really horrible url structures, and a minimum allocation of marketing budget to development costs.

Here are the basics.

On-site:
1) Title Tag: To optimze Title Tags, make sure the Title tags are unique, and contain the keyword phrase.
Desciption Meta tag: Not as powerful as the Title tag, but it’s best to make sure you use a well written Description Meta Tag.

2) H1 Tag: Make sure the H1 tag contain the keyword phrase, and it’s font is larger than all the other text on the page.

3) Text Content: Should be about 3 paragraphs of SEO Copywriting, and use hyperlinks imbedded within the content pointing to other pages on the domain that are relevant. And, also look for pages on the domain to point to your Target URL using the keyword as the Textlink. The idea is to increase your Internal Link Percent by using your keyword in a text link on other pages, and point the links to the page you want to optimize. Notice how I’m doing that in this post?

4) Navigation: The best way to SEO navigation is for it to be made as text links. If it’s a drop-down navigation, make sure it’s crawlable. Also, take advantage of footer links to place a link to a specific optimized target URL.

5) Breadcrumbs: If they’re on the site, and easy to change, create a breadcrumb that contains your keyword.

Off-site:
1) Link Development:
– Increase link popularity by implementing a Strategic Link Campaign, by doing a careful link analysis, analyzing all the right linking criteria for a cost-effective & successful link campaign. Be careful not to waste time or money here.

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Comments

  1. Shimon:

    Outstanding job of packing a lot of SEO wisdom into a brief post. Although targeted at SEO practitioners, it’s always helpful to communicate to clients that SEO isn’t magic — but it is work (a bit of art and science).

  2. Thank you for this interesting post, I think that you have achieve to concentrate all the basic seo points in your list. But the part i like the most, is the introduction, where you say that “everything is a test”, and that is really the point, to test continually.

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