BIGresearch conducted a recent survey that shows that Yahoo! is the overall #1 search engine choice for purchase decisions and Google is number 4.
Influence of Internet Advertising on Purchase Decisions (Ranked by Search Engine Preference):
Electronics
1. Google
2. Yahoo!
3. MSN
4. AOL
5. Ask Jeeves
Apparel/Clothing
1. Yahoo!
2. AOL
3. MSN
4. Google
5. Ask Jeeves
Car/Truck
1. MSN
2. Yahoo!
3. Google
4. Ask Jeeves
5. AOL
Grocery
1. AOL
2. Yahoo!
3. Ask Jeeves
4. MSN
5. Google
Source: BIGresearch, February 2006 and Center For Media Research
Conclusion: Marketers must not just look at market share, as having the most impact on their ROI, but need to analyze reports like these to discover which search engines have the most influence on buying decisions.
[...] BIG hat tip to Shimon Sandler! Technorati Tags: buying behavior, google, Internet advertising, online advertising, purchase decisions, Yahoo Posted by Stephan Spencer on 02/23/2006 | del.icio.us this | Permalink | Trackback | | Comments RSS | Filed under: [...]