Shimon Sandler

SEO Consultant and Pricing

So… What does an SEO Consultant really do?

The SEO Consultant must start with understanding the client’s business and marketing goals to develop the strategy and approach for a winning SEO campaign.

Ideally, the SEO Consultant should understand things like: Business Objectives, Marketing Strategies, Demographics of Target Audience, Media Mix & Flight Dates, Creative considerations, Messaging, Success Metrics, Dependencies, and Methods of Measurement.

Then, the SEO Consultant starts the process of leveraging the client’s strategic marketing and messaging information (industry segment, target market, value proposition or offer, etc.) for keyword selection and creative development.

Our objective typically is to increase overall site visitors & conversions, thru increased keyword rankings. Here’s our SEO methodology:

1. Keyword research & Keyword Tracking.
2. Competition Analysis.
3. Baseline reporting (Traffic, Rankings and Conversions).
4. Technical Analysis & recommendations.
5. Content Analysis, Siloing & SEO Copywriting.
6. Link Analysis & Link Building.
7. Monthly Tracking & Reporting.

Here is a summarized task list for the SEO Consultant.

1) Understanding Client’s Business Objectives & Strategic Marketing Plan
2) Comprehensive Website Analysis
3) Keyword Research and Analysis.
4) Baseline report
5) Competitive analysis for main keywords/keyword phrases in Search Engines.
6) Content Analysis & SEO Copywriting
7) Analysis of information architecture and linking structure.
8) Analysis of HTML and page layout.
9) HTML validation.
10) Recommendations for necessary modifications to essential page text elements for achieving satisfactory search engine placement.
11) Recommendations to optimize source code including the URL, filenames, page titles, descriptions, javascript, etc.
12) Search Engine Saturation / Link Popularity Analysis
13) Link Relevancy & Co-Citation Analysis
14) Internal & External Linking Strategy & Recommendation.
15) Ongoing Monthly monitoring, reporting and recommendations.
16) Continually optimize according to the client’s needs and business objectives
Contact Me for SEO Consulting

Below is an SEO Proposal that I’ve used in the past:

SEO Process, Deliverables, and Pricing

The following provides details on our 9-Step SEO process, along with pricing. Our 9-step SEO Process ensures that we provide a thorough and comprehensive analysis and recommendation.

Step 1: Identify initial webpages for SEO: We will identify and optimize the most important pages on your web property first.

Step 2: Identify the main and alternate keywords for each web page: Identifying the right keyword phrase that will drive results is critical for successful SEO. Our findings show that in many cases, a phrase is better than single word, especially in an online competitive situation.

Step 3: Interim Client Approval: Review the webpage’s and keywords with you to obtain agreement or make adjustments before beginning the actual SEO analysis and recommendations.

Step 4: Baseline Reporting: Generate a baseline report for the primary & secondary keywords. The baseline, as the name implies, gives us an indication of where your pages are ranked on the leading search engines, and will be used to measure results.

Step 5: Critical element analysis: We provide a deep analysis on the key elements that, when adjusted & optimized, leads to an overall successful SEO campaign.

Step 6: Recommendations: Leveraging the analysis performed in Step 5, we create a comprehensive document that addresses specific changes and additions for your site. In some cases we include sample copy and the exact HTML code, suitable for cut & paste by your programming team. Further, we will explain in detail each of these attributes and include industry standards. We will review this document with you in detail and address any questions.

Step 7: Programming: The actual implementation of our detailed recommendations. Once all the changes have been completed, we will run an audit to verify that the recommendation was implemented correctly and identify any changes, if needed.

Step 8: Submission to Search Engines & Web Directories: Although search channels regularly spider new & existing pages, we recommend submitting pages to the key channels. We will, as part of the recommendation, identify the key search channels where we should submit your webpage’s, and any fee associated with each. (Eg: Google Sitemaps, BOTW, etc.)

Step 9: Monitoring and Optimizing: SEO takes patience and continuous monitoring and optimizing to achieve success – more so in a highly competitive keyword segment. We will provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

Optional SEO services include:
1) Writing Press Releases that are optimized for Search.
2) SEO Copywriting Service
Contact Me for SEO Consulting
SEO Consultant Pricing:
We charge a fair fixed price per project. The price depends according to the complexity and industry competitiveness, so we charge a retainer fee starting at $4,000. A monthly budget cap can be instituted.

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Comments

  1. I think publishing press releases shouldn’t just be an optional service anymore, and you should take time in educating your clients about its importance.
    1) Writing Press Releases that are optimized for Search

    Some of your clients’ websites could have been pretty much search engine optimized before you take over, but obviously some couldn’t have. I think fees charged should also be based on how “SEO” their websites are.

  2. What do you find wrong with getting SEO done from India ? if it can be done anywhere in the world, why not India ?

  3. It has just been my personal experience with outsourced web development shops in India, that they are good at development, but they claim they are SEO experts too. That happens everywhere, even here in America. But, I’ve just been exposed too it too many times that it left me with a biased opinion. Please feel free to prove me wrong.

  4. well Simon, I am fully aware of development firms with so called “SEO Experts” here in India who offer tall promises, only to end up with some crappy link exchange and some 90s technique of keyword stuffing that never yields any results – however, these guys are everywhere, not just in India. I have done such silly things and even worse work done by companies in UK and the US, who are “dedicated” to SEO business.

    But there are good firms too ! I can name atleast 25 companies that offer excellent service in SEO and SEM and multinationals of the highest level egt their work done from India. I would not name the companies for privacy reasons, but for your information, companies like Dell, HP, Air France, Emirates Airlines, Toyota, Mitsubishi, Expedia and many other get bulk of their Search marketing work done from India. I guess, people who make the decisions for these ccompanies are intelligent enough to make correct choices and the growth in their business standa for the capability of the firms working for them.

    Their are also many smaller companies doing great work, but unfortunately, the nagatives always get more publicity .

  5. Nice summary. I would have put a little more weight on the off-site stuff and broken up linkbuilding into link exchanges, directory submissions, article marketing, online press release distribution, web 2.0 marketing and so on.

  6. Does video get a mention? Lately I’ve noticed Google tending to favor videos.

  7. Video works pretty well at the moment. I think Google has a weighting system that includes the level of creative difficulty – the more difficult it is to do something, the better the search results.

  8. Articles also play some part in internet marketing. As articles are read by visitors there are more chances for visitors coming to the sites. Articles should be relevant to the theme of the site

  9. We have chosen to only optimize sites that we develop. I take my hat off to anyone that can continuously work with designers and developers ensure that they “actually” do what you have told them. Shimon, what is your most frustrating part of the SEO process.

  10. The most frustrating part of the SEO process to get good links from the other websites. Which requires very much hardworking.

  11. Great site guys. Thank you for the helpful information.

  12. I must say I agree. I only develop in WordPress and I dislike dealing with anyone who is not a developer I use as they just do not listen.

    Oh the fun of SEO.

  13. To be honest, you can find a SEO consultant pretty much anywhere. What you need to ask the consultants is whether they can provide you with proof of increased rankings and traffic.

  14. Thx for the article about seo consultant and very nice summary. I can get a picture in my mind.

  15. I think it is too many times that it left me with a biased opinion. Please feel free to prove me wrong.Thanks.

  16. I noticed your retainer fee is $4000. I also noticed that the date on this post is 2006. Just curious to know if you’ve raised or lower your rates since then. I know a lot of SEO companies have dropped their rates while others have raised theirs. Trying to figure out the standard.

  17. I think publishing press releases shouldn’t just be an optional service anymore, and you should take time in educating your clients about its importance.

  18. I think publishing press releases shouldn’t just be an optional service anymore, and you should take time in educating your clients about its importance.

  19. It is very nice summary. Thank for the article about seo consultant.

  20. I found your site being bookmarked in one of the social sites. I’m glad I visited it. Interesting articles you have here.

  21. Very well written article.. Thanks for it.

  22. Really excellent post – I appreciate you sharing so many details of the methods you found successful.

  23. Agree with one sentence about patience continual monitoring. No results over night, but keep chipping way at it, and test different channels – you’ll get results.

  24. 14) Internal & External Linking Strategy & Recommendation. Most of these overseas/outsourced SEO companies tend not to do #14 well. Instead they just build a myriad of spammy links that have no real result. Great list.

  25. I don’t think link wheel is working well for this year 2011. Direct link should be better..

  26. I would say keyword research and really great copy are the key factors and although this is one of the most time consuming elements it means everyone wins because Google love you for writing fresh, engaging and relevant content and your visitors love you for giving them something valuable. Keep up the good work!

  27. I traverse down conservatives hearty chalk supplementary facilely apprehensible. I will directed toward because me personally we give thanks stint you deplete to sbobet knock die the result. I’m egotistic furthermore flush unconnected allotment hang about for the supersede dojigger. Your article on the website is very interesting and utilitarian to me.

  28. First of all, thanks for your article and sharing I find the best SEO article for longtime.

  29. It is very nice summary. Thank for the article about seo consultant.

  30. Same old SEO methodologies that still work until now.

  31. Good stuff!
    How do you explain to non-techie customers who want quick, real -quick results?

    Video submissions helps a lot but then what’s next. Google ++++ :)

  32. Hello, what entice publish an article. This article was very interesting, especially because I was looking for ideas on this subject. Thank you very much for coming and for your website in general. I loved it. It is always a pleasant surprise every time a position is both beneficial and enjoyable! Thanks.

  33. First of all, thanks for your article and
    sharing I find the best SEO article for longtime.

  34. 3) Keyword Research and Analysis.
    This can make or break an SEO campaign. We need to balance the demand for the keyword phrase to it actual relevance to the clients website.

  35. Great article …Thanks for your great information, the contents are quiet interesting. I will be waiting for your next post

  36. I think I’m going to have to adapt the 9-step process; good job Shimon – sorry, just realised this is an outdated post but thought I would add the comment anyway.

  37. Thanks for the article Shimon. IMO the proof is that you are ranking #1 for the term SEO consultant. Kudos!

  38. Thanks for the useful information.
    I am sure I will visit this blog again soon!

  39. Great post. Really good guide for any SEO consultant ;)

  40. Hello Simon, India has always produces huge number of scientists, engineers and doctors and now they are working all over the world successfully. Also it is cheapest solution for offshore companies to outsource the work at India and most of them are happy. But you have to get the details of the company before you give them to work for your website. Rishi is right , all Indian companies are not bad. So it is totally depends on you that you are selecting right company or not.

  41. The thing is if you get SEO service which is according to your expectation then there is no harm if you pay a little higher.

  42. I found this site to be of good use and very valuable informing for increased SEO thoughts. Keeping up good work I come back again for more recipe with much success.

Trackbacks

  1. [...] Shimon Sandler » Blog Archive » SEO Consultant and Pricing What Shimon Sandler charges for SEO consulting time, based on an hours pricing model (tags: SEO Consulting) [...]

  2. [...] I just happened to be playing around with Google’s new Mobile Search (beta). And, I typed in the search box, SEO Consultant. It was interesting to see none of the usual suspects in the SERP’s. That’s because Google Mobile Web Search allows you to search for websites that are specifically designed for mobile phones and devices. If the website isn’t formatted correctly, then it won’t appear in the Mobile SERP’s. My previous post on a SEO Consultant appeared #17 only in the Web Search SERP’s. According to Google: 1. What is a mobile site? [...]

  3. [...] As an SEO Consultant in the New York metro area, it seems like I’m always asked the same question…Where are you based? New York, or New Jersey. Not that it matters, because SEO can be done anywhere in the world…even in India ( although, I wouldn’t recommend that). Anyways, I just had a few drinks with my dinner ( or supper as some people say). 7 shots of full-bodied, burnt flovored, delicious Michters 10 yr old bourbon. Freakin delicious. A real American treat. So, excuse me if this post doesn’t make much sense. [...]

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  5. [...] For an SEO Consultant, here are some conversation starter questions: 1. Are you equipped to handle an increase in business? 2. How are you driving traffic to your site now? 3. Is the landing page that appears in the SERP’s the one you want to appear? 4. Do you know what percentage of your Share of Traffic is for your Keywords? 5. Have you conducted a Keyword Analysis? 6. How much traffic are you getting now? Organic vs. Paid? 7. What are your highest traffic keywords? 8. Do you use Web Analytics? 9. Have you previously done any SEO on your site? Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  6. [...] Implementing the 508 is a major endeavor, and quite frankly I don’t think it’s necessary component of the SEO plan to achieve high rankings in the Search Engines. There is lower hanging fruit which is less manually intensive, and cheaper, that will provide a bigger bang for the buck. But, a 508 implementation is definitely politically correct and the “right thing to do”. [...]

  7. [...] Search engines need to be able to read the text on your webpage to figure out what it is about. If there isn’t any text, then your site most likely isn’t going to rank well for anything. So, before you trash that expensive flash site, hold on. There are some inexpensive SEO tactics you can try. Instead of redesigning an entire flash site or using technical SEO to optimize flash files, it’s possible to achieve high search engine rankings by doing just a few simple things. [...]

  8. [...] get frequent enquiries about my SEO Consultant services. Today, some guy contacted me, showed me his site, which looked like a 6th grader built. I [...]

  9. [...] reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve [...]

  10. [...] reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve [...]

  11. [...] reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve [...]

  12. [...] reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve [...]

  13. [...] reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve [...]

  14. [...] reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve [...]

  15. [...] reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve [...]

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