Shimon Sandler

SEO Consulting

Objectives:
Improve keyword rank in the Search Engines, and increase overall website traffic.

Keyword Focus:
Mission Critical:  To be determined through Keyword Research and Competitive Analysis.

We will begin with a Comprehensive SEO Audit of the entire website to identify and correct any SEO issues that could be inhibiting and/or hurting your ability to rank well.

Once the SEO audit is completed, we’ll send it to you in a PowerPoint along with supporting documentation such as Excel sheets. Then, we will have a phone call (with the attendees of your choice), and we’ll discuss all the details.

Below is a summary & Timeline of what we’ll provide:

– Keyword research for opportunities/Discovery.
– Competition Analysis.
– Baseline reporting (Traffic & Rankings).
– Full Technical Audit & comprehensive recommendations.
– Content Analysis & recommendations. Analysis of areas where content development is needed, or existing content needs optimization.
– Inbound Link Analysis / Internal Link Analysis.
– Keyword ranking Tracking & Reporting.
– Social media optimization/recommendations.
– Implementation plan (prioritized by impact).

Below are the components of the Technical Analysis that we will evaluate, and include specific recommendations where applicable:

On-page
• Title Tags
• Meta Description Tag
• Meta Keyword Tag
• Meta Robots Tag
• Heading Tags
• Canonical URL
• Pagination Tags
• Rich Media
• Content Architecture

On-site
• Internal Cross Linking
• Anchor Text
• Nofollow Links
• The Title Attribute
• Menu and Navigation Structure
• Breadcrumb Trail Navigation
• Footer Navigation
• Directory Structure
• Information Architecture
• URL Structure
• Pagination
• Duplicate content
• Schema
• Dynamic URLs
• Redirects
• HTML Sitemaps
• XML Sitemaps
• Robots.txt & Content Restriction
• Meta Robots Tag
• File Nomenclature
• Image Optimization
• Optimizing Images
• Coding Standards
• Flash Optimization
• Video Optimization
• Social media Optimization
• Open Graph Tags

Link Building is an integral part of our comprehensive SEO initiative.

Weekly Status calls:
– Traffic
– Keyword Rankings
– Competitor landscape
– Technical progress/Diagnostics/Implementations
– Infographic development

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