SEO Copywriting
28th August 2007
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This post is not about all the typical page optimizations. It is about how to write content optimized for the Search Engines, and human visitors. SEO Copywriting can be the secret sauce that’s needed to boost your position in the Search Engines to a top spot. Search Engines are looking for the most content-rich, relevant, resourceful page to rank higher in the SERP’s. Sometimes that means just writing an an additional paragraph, and using the keyword in it. Sometimes it means writing several paragraphs. Users will appreciate the content development especially if it is sincere, quality content. Not junky filler that is stuffed with keywords. Depending on your website ( ecommerce vs brochure ) you may only need an additional paragraph or two. Or, depending on the competitiveness and difficuly of the keyword phrase, you may need a “long-page” of SEO Copywriting. Ecommerce sites are typically content-light. So, writing additional copy can provide the boost you’re looking for. The content should have keyword density (between 2%-5%), but it’s not crucially important. Insert hyperlinks within the content that deep link to other relevant areas within your website. Remember to use keywords in the anchor text. External linking to “authority sites” is also recommended. This will provide the Search Engine spiders with the impression that your webpage is a content-rich resource page. The resource pages tend to rank higher in the SE’s. Make sure your SEO Copywriting is unique content. Beware of reusing product descriptions on an ecommerce site. Perhaps create a common theme on each product page. Remember, sell benefits, not feautures. Eg: the feature is *blah blah*. The resulting benefit is *blah blah*. SEO Copywriting strategies include Placement on page, creating a Call-to-Action, and copy that converts. The Titles/Descriptions on the webpage will appear in the SERP’s, so be deliberate in writing optimized copy for your meta tags. Besides writing content to provide your webpages a lift in the Search Engines, you might want to consider SEO Copywriting to just add copy to your site. Additional pages are good! Some sites with 10 webpages wonder why they can’t outrank a site with 1000 pages. Hmm. There could be many reasons, but one glaring reason is the site is “content light”. So, use SEO Copywriting to add useful, relevant content to your site that the Search Engines & users will appreciate. Use SEO Copywriting to write Viral articles, that act like Linkbait besides adding value. Use SEO Copywriting to write optimized Press Releases. Use SEO Copywriting to write great email Newsletters. Then, publish those email Newsletters on your site. Create a section on the Navigation bar for Newsletters. Use SEO Copywriting to write “How-to” articles on an ecommerce site. SEO Copywriting pricing can range by project & copywriter. But, an average is approximately $1/word. Related posts: |
August 30th, 2007 at
As an SEO copywriter for a number of years, I’d love to find clients who were willing to pay the “average” $1.00 per word you mention.
August 30th, 2007 at
As I mentioned, SEO copywriting pricing can range by project & copywriter. Perhaps, the amount of research that the copywriter needs to do, is factored into the pricing as well. Or, it might be a fear of the copywriter to ask more than a specific amount. If you’ve been copywriting for years, you probably are very experienced. Ask yourself, “Am I worth it”? Answer realistically.
September 5th, 2007 at
Good clients are willing to pay for quality. You can always get it cheaper somewhere else, but it will probably suck. I’ve used several different content resources for my clients and I’ve always found that the old saying, “You get what you pay for” holds true. For example, if I need content on mortgage refinancing in Kentucky, you can be pretty sure that I won’t get the highest quality articles from a firm based in India.
Take Shimon’s advice and if you’re worth it…get it. Not all business is good business so don’t be afraid to say “no” to potential clients. It might even turn out to be the best negotiating trick you’ve ever used!