I get frequent enquiries about my SEO Consultant services. Today, some guy contacted me, showed me his site, which looked like a 6th grader built. I tried to help him by briefly discussing my SEO Methodology, and he told me, “You probably say that speech to everyone”. I actually don’t! I wasn’t pitching him. But, I must admit it sounded very good. One of those times I wish I was recorded. I was spot on. It’s like in sports. You know when you’re playing good. So, here’s a recap of my SEO methodology:
1. Keyword Analysis and Competitive Analysis: Involves researching the actual amount of searches for thousands of relevant keywords. The goal is to identify the keywords we want to champion. When I say “champion”, I’m talking about getting a #1 ranking position.
We also analyze the keyword competitiveness of each of those terms. Because, it might not be realistic to try to rank for a term that is too competitive…especially with heavyweight websites already ranking in the top 10 Google results. Also, we don’t want to waste money on keywords that are not competitive enough. So, we find keywords to champion that can provide a good ROI for both the short-term and long-term.
3. Content Analysis: We analyze the crawlable content. Content can mean many things. Eg: video, images, etc. But we look at the crawlable content and how well the structure is internally linked together. We create Content Silos of themed content, and make sure there is enough of it in each silo. If there is not, then we create additional webpages that are full of keyword-rich content optimized for Search.
4. Continuous Link Building: This component of the SEO Methodology is to increase Link Popularity and Link Relevancy. Link Building should be a continuous process for any serious web business. Specifically, we go through a discovery process of related websites, and contact the site owners, and negotiate a price for a link or banner ad. There are many factors we analyze for each linking website such as:
– Age of Site.
– Inbound link profile.
– Link placement on page.
– Relevant text around link.
– Relevant content on overall website.
– Co-citation (related topical neighborhood).
– Authority of the outbound links on page.
– Alexa rating.
– Homepage vs Subpage (which is more relevant/powerful?).
– Avoidance of Link traps like nofollows, redirects, etc.
Let me ask you a question….Why does Google rank one website at position #1 on the first page of the SERP’s, and another on page 5? I’ll tell you. It’s because Google considers them an authority. Or, better yet…Google considers them the subject matter expert…not just the subject matter expert, but the subject matter expert in their own topical neighborhood.
And, that’s the goal of our optimization initiative. To make a website the subject matter expert in their topical neighborhood.