Shimon Sandler

How to Create an SEO Roadmap

When project planning, goal planning, or any sort of planning it’s important to have a roadmap to keep you on the right path for a successful journey. That’s exactly how we view the SEO process. It’s a plan that needs a roadmap. It’s designed to get you from point A to point B. SEO RoadmapBut, it also helps to keep all the people involved aware of what’s happening, and when it’s happening. Not to mention, it’s hugely beneficial for managing client expectations. The roadmap used for the image within this post is just an example.

This type of visualization of the SEO Roadmap is also beneficial to create when evaluating the scope (and pricing) of an SEO initiative for new clients.

After evaluating the business goals, the website, and competitive analysis, you’ll have a much better idea as to what it takes to achieve the objectives of increasing Organic web traffic, increasing revenue, and improving keyword rankings (findability).

Some questions to ponder:

  • What are the priorities?
  • What tasks will have the highest immediate impact?
  • What tasks have low difficulty and high impact?
  • How tough is the competitive set? What are they doing wrong? What are they doing right?
  • What is lacking, or unoptimized, with the current site?
  • Where are the greatest opportunities?

Some specifics to include on the SEO Roadmap could include:

  • Baseline reporting (Traffic and Keyword Rankings).
  • Keyword research.
  • Technical SEO (Schematics, Fixing errors, Video Sitemaps, etc).
  • Link Audit.
  • Link Cleanup.
  • Developing viral content.
  • Link Building Strategies.
  • SEO Reporting

Each timeline within the roadmap is just a naming for the specific SEO project. Obviously, each section could have a ton of supporting documentation. For example: the timeline called “Site Migration” would have a ton of documentation, and likely be tied together with the Wireframe review. At the bare minimum for a site migration, there would need to be a list of all the old URLs and the new ones on Dev Server, which we would test the redirects multiple times to insure a smooth launch.

Depending on the size of the client, or length of engagement, you could modify the 12-month Roadmap shown to be a 6-month Roadmap, or even a 3-month roadmap.

Finally, once you’ve created your SEO Roadmap, it’s important that you stay on track, on time, and manage the process. Make adjustments as necessary, but stay focused on the results. Make sure everything is measurable & tracked. Stay focused. Stay energized. Be strategic. You will be successful.

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  1. Frank Watson says:

    great article mate – agree while you can shorten think 6 months is minimum to be effective – 3 months just does not allow for good feedback of efforts and chance to adapt to results

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