Shimon Sandler

Social Media Optimization Tutorial

Here is a Social Media Optimization tutorial, beginning with a Benefit/Risk evaluation:

A successful campaign can mean:
1) Brand Awareness
2) Brand Engagement ( pages viewed, time on site)
3) Publicity
4) High amount of traffic to your website
5) Conversions
6) Good ROI
7) Inbound Link Generation

Social Media enables the marketer to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising “reach“. Social Media is trackable & measurable, so you can calculate an ROI.

1) No guarantee the article submission will become “popular” and make it to the homepage of the Social Media site.
2) Backlash at the advertiser for some reason.

Key Factors of a Social Media Optimization:
1) Focus on a specific Social media site (eg: Digg,, Reddit, etc).
2) Target your audience.
3) Development & Creation of quality content with a hook (humor, shock, news, etc).
4) Track, and Measure conversions to calculate ROI.
5) No guarantees the submission will hit the 1st page. A good track record is 1 in 3 submissions hit frontpage. That’s in my opinion with no industry research to back me up. Just a guesstimate.

The creation of quality content can’t be over emphasized.

Does it matter who submits the article? Maybe yes, maybe no. Powerposters definitely have a track record of submissions reaching the homepage. But, if the article is quality content, and strategically written, then it has a good chance of making the homepage without the use of a Digg Powerposter.

What determines if the Social Media campaign is successful? That really depends what the business objectives are. If it is part of direct response, then possibly a good ROI. Perhaps the business objectives are Branding. So, maybe it’s measuring awareness of a new brand or product, or Brand engagement. Perhaps the objective is to generate inbound links to assist in the website’s overall SEO objectives.

According to eMarketer: The buzz around collaborative Web 2.0 technologies keeps growing.

Social Media Research

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  1. I love the site. I noticed your sites using the generic wordpress titles you should consider using “seo title tag” plugin it will help you shorten your titles.

  2. I dont quite think Social Media Optimization will work out very far. The way spammers are getting into it. Even as far as I remember Google is discounting them. To have a network of friends and then each digging each others post well! Google will understand that.

    I will shortly post an articles on Social Media Optimization on my personal blog at :

    Seo Consultant India

  3. It’s a great information resource base for new learners of search engine marketing.

    because, shimonsandler integrated from beginning SEO methods to all new emerging technologies.combination of the web 2.0 execution model.

  4. HI.. i looked this article and it help me to get some ideas regarding SMO.
    Thanks buddy.

  5. sujit says:

    SMO is best techinick promotin site

  6. Now a days Social media optimization(SMO) techniques much useful and these are in-reach in web arena.

  7. amazing boss, whatever you have serve, but still think that it is possible to you to provide full PDF list of SMO checklist, which will be amazing benifit for us.. otherwise you have done a great work man.. thanks for this

  8. Excellent information for beginners like me.
    I would like like to do SMO for my site.

  9. I think social media CAN help to have à successful campaign.. But this Will not mae your site rank well. There are other criteria for That…


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