Targeting Video Sites
12th October 2007
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If you’re using video for a marketing campaign, here is some information that can help you get the most bang for your buck, and/or help with your targeting and video optimization. Forrester (subscription required) evaluated YouTube, Yahoo! Video, Metacafe, Dailymotion, And Veoh, and came to the conclusion that uploading to video portals isn’t easy. They analyzed how effectively the sites support a typical user trying to upload a video to share with his friends. Only YouTube received a passing overall score. (see chart below). For each of the 10 criteria used, firms received a grade ranging from -2 (severe failure) to +2 (best practice). Total scores could therefore range from -20 to +20, and passing all tests would result in a grade of +10 or higher. Here’s a link to a TechCrunch post in which they did an amazing job of comparing the top video sharing sites. Here is the Youtube Demographic information of their users: Some unmentioned, and hiddengems of Video sites are: Related posts: |
