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14th July 2006
Brick-and-mortar stores that want to track sales from search engines certainly have a challenge. The search engines are quickly and robustly developing Local Search. Pay-per-call is also an option for retailers.
However, it still remains a challenge for local retailers to connect the dots from search-to-store sales. Specifically for tracking their offline conversions from their PPC search campaigns.
Here’s a couple of solutions:
1) How about creating a coupon or other search specific promotion that is only redeemable in the store? Offer special codes that the customer needs to either write down, or print a webpage coupon and redeem it in-store.
2) Customer Tagging by examining each purchase, then correlating an online cookie with a customer number or their credit card data.
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July 16th, 2006 at
each client sign up sheet at my nyc real estate brokerage firm has check boxes next to the question “how did you find out about us?”. options include yahoo, google, and other sites we advertise on. not an easy task to measure offline conversions!